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KEYSTROKE MONTHLY THE
OCTOBER 2021 THE IMPACT OF TEACHERS
And Why We Should Appreciate Them
The fall season is underway and that means many children are getting used to being back at school. There have been many changes in education during the pandemic but our teachers have held strong and continued to uphold their standards regardless of obstacles. Many were able to move their classrooms to a remote setting and deal with new health safety precautions with relative ease. Teachers do things on a daily basis to inspire and educate their students and they do not get the appreciation they deserve. To put it simply, teachers don’t get enough credit. A relatively obscure holiday passed us by recently that received too little attention. World Teachers’ Day was Oct. 5, and it’s a day to show our appreciation for the educators of the world. Teachers have made an impact on many of our lives and continue to do so. For years, I have been reading Harvey Mackay’s weekly column in which he discusses various events and topics that impact our lives and culture. Mackay is a highly regarded author and businessman whose writing I relate to on a personal level. One of his more recent columns touches on a story about a teacher and the astounding impact they had on their students’ lives. In this column, Mackay tells of a study done by a Johns Hopkins University professor who tasked his graduate students to go to the poorest section of the city and study the background and environments of 200 boys. They were then told to predict what would happen to these students in the future. The graduate students decided that around 90% of the boys would spend some time in jail. Years later, the professor wanted to test his students’ hypothesis and sent another group of graduate students to travel to the same neighborhood and collect results from the study. They tracked down 180 of the 200 boys and discovered that only four had ever spent time in jail. The researchers pressed for answers to explain why the prediction was so wrong and were told by many of the men, “Well, there was this one teacher.”
They were able to track down this woman and asked her if there was any reason that the boys should remember her. She couldn’t come up with a reason but said that she “really loved those boys.” Mackay continues his column by sharing life lessons he learned from his teachers. One idea really resonated with me: “Sometimes, all a person needs to hear is that they matter.” Teachers, parents, coaches, or just about anyone can do this for someone. Children need to feel that someone cares about them so they can meet their true potential, and many teachers excel at doing this. Personally, I have been very fortunate to have amazing teachers and coaches throughout my life. I went to a country grade school where you wouldn’t think the best teachers would reside but you would be wrong. I had the same teacher for third, fourth, and fifth grade and she was absolutely phenomenal. She would go on to be voted Teacher of the Year a few years after I left her class. She and so many other teachers and coaches have been a huge influence on me. I am so thankful for those experiences and lessons. As your children progress through the school year, take some time to show appreciation for the teachers. Many of our teachers will serve as inspirations for our kids for years to come. Teachers don’t get enough credit, but we can rectify that by thanking them for their work and showing appreciation for everything they do. -Doug Barnes
After pressing for more answers, the researchers found that in 75 percent of the cases, the men were talking about the same teacher.
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THANKS, BUD! Baseball’s Former Commissioner and Streaming TV
You don’t become America’s national pastime without learning how to adapt — and Major League Baseball (MLB) made the ultimate pivot. This October, MLB’s biggest stars and teams with the most wins all-time will take the field for the 2021 playoffs. The winners will be crowned champions of the world, but the league these champs call home already owns an equally prestigious title: the founders of streaming services. Their legendary reign started back in the early 2000s, when former MLB commissioner Bud Selig asked every team in the league to contribute $4 million for the creation of Baseball Advanced Media (BAM). At that time, the dot-com bubble had yet to burst, and Selig wanted America’s once favorite sport to “keep up with the times,” so to speak. BAM created a website for each team, but it soon took on other qualities that gave it an edge. The Hustle reports that BAM offered online video, multidevice watching services, and a large data and broadband structure before other major platforms even existed. BAM became such a smashing success that it soon became BAMTech and
started creating platforms for other popular sports leagues like World Wrestling Entertainment (WWE) and the National Hockey League (NHL). (It even assisted HBO!) In 2017, one of the biggest players in movies, Disney, invested in BAMTech, claiming a majority stake, and began its transition into streaming services. Soon after, as The Hustle reported in July 2021, Disney announced Disney+, a streaming platform whose features were similar to that of Netflix and BAM. In March 2021, Disney+ hit more than 100 million users, making it a powerhouse in streaming — all created because of BAMTech. Today, BAM and BAMTech are credited with being on the forefront of streaming services and continue to hold a power position over streaming and within entertainment companies. “Media companies are not good at tech and really struggle with large scale,” says investment analyst Rich Greenfield in The Verge. “They don’t trust companies like Google or Amazon, who want to displace them. BAM is seen as friendly.”
4 Tips to Stay Safe Parking in a Public Garage
Whether you’re heading downtown or to campus, you may have to park in a public garage. Parking in a public garage might not be your first choice, but street parking and outdoor parking lots are often rare or expensive. Thankfully, you can follow a few tips to ensure you and your car stay protected within a public parking garage. Park in a Safe Spot When you first pull into a parking garage, do not park in the first available space you see. Instead, try to find a parking space with the most visibility near an entrance or exit. The best spots have plenty of light and enough space for you to move around between vehicles but not so much that there are no cars around your vehicle. Also, try to park on the first floor of any garage to avoid taking stairs or an elevator. Thieves love to hide in these shadowy areas. Use Your Senses When choosing a spot, watch for people lurking around the garage, and if you see anyone suspicious, it’s best to find another garage
to park in. When walking in and out of a parking garage, pay close attention to your surroundings. Avoid talking or texting on your phone and try not to use headphones or earbuds to listen to music. Always keep track of where you park to minimize your time in the garage. Hide Your Possessions If you’re going to park in a parking garage, it’s best not to leave any valuables in your car. Thieves will often check windows before breaking into cars, so make sure there is nothing visible to entice them. If you do leave possessions in your car, hide them under seats or in the glove box. Lock Your Car While it might sound obvious at first, you should always lock your car when leaving it unattended. A thief is way more likely to enter an unlocked car than risk being caught breaking into a locked vehicle. So, make sure to add that deterrent before you walk away.
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HOW TO GRAB YOUR CUSTOMER’S ATTENTION When it comes to creating a marketing campaign, you can take a million different routes. You can try to be informative, bold, or even humorous in your advertisement, but you have no guarantee it will stick with viewers. If you’re trying to make an impression on your audience, your best bet is to be relatable. By relating to your audience in an advertisement, you’re telling them you understand how they feel, which helps create a connection. Take the current Progressive ads with Dr. Rick, for example. The Dr. Rick campaign focuses on a man who claims to specialize in preventing people from turning into their parents. The advertisement attempts to get viewers who recently bought a home to buy their home insurance through Progressive while also validating a common fear that one day we will become our parents. The Dr. Rick ads do not appeal to viewers through deals and gimmicks. Instead, they focus on areas that people find relatable. We all see a little bit of ourselves or our parents in these ads, and their humorous antics only draw more attention. Progressive has successfully taken the relatively uninteresting topic of home insurance and made it relatable and fun.
Relatability in Advertising
In order to make your marketing campaign more relatable, you first need to understand your audience. If you don’t know your target group, it’s impossible to make your advertisements relatable. Unfortunately, you can’t make ads that resonate with everyone, so you need to focus on your clientele base and make your ads directly for them. From there, create a story that stays true to your brand. You can make it fun and humorous, but the general idea still needs to connect to your brand to draw audiences to your business. They don’t want to see one thing in your campaign and then something completely different when they walk through your doors. Everything needs to connect to maximize the effect of your marketing campaign.
If you want to make a successful campaign, you don’t have to break the bank. Instead, try to make something relatable for your customer base.
TAKE A BREAK
IN REMEMBRANCE
JEFF STEWART
Pop-A-Lock had not had much success with hiring tow truck drivers/ owners. Jeff Stewart’s persistence made Doug Barnes, the owner, “take a chance” on him. Eleven years later, he was still employed by Pop-A-Lock of Lexington and had also earned the title of Roadside Assistance Manager! Jeff had a very kind heart and would do anything for others without hesitation or without anything in return. He also loved his Pop-A- Lock family and insisted on being in a Pop-A-Lock shirt and overalls at his viewing. His interests included four-wheeling, spending time with family and friends, and most importantly being with his Chihuahua, “Petie,” who is now being cared for by Jeff’s brother, Dwayne.
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INSIDE THIS ISSUE
THE IMPACT OF TEACHERS PAGE 1
HOW THE MLB HELPED CREATE DISNEY+
4 TIPS TO STAY SAFE PARKING IN A PUBLIC GARAGE PAGE 2 HOW TO GRAB YOUR CUSTOMER’S ATTENTION PAGE 3 CORN MAZES DATE BACK TO ANCIENT GREECE? PAGE 4
Corn Mazes Date Back to Ancient Greece?
A Historical Look at This Wacky Fall Tradition
Exploring a corn maze is a great way to get outside and enjoy the fall season with friends and family — but who came up with the idea of wandering around a corn field for fun? As it turns out, outdoor mazes are an ancient tradition, and the American corn maze of the ‘90s sprouted from the mazes of 17th-century European gardens. Don’t believe it? Here’s a quick tour of corn maze history. The Minotaur and the Maze Have you heard of Theseus and the Minotaur? This ancient Greek legend tells the story of the hero Theseus, who ventured into an elaborate maze to kill the half-man, half-bull imprisoned there. The monstrous Minotaur was known to eat heroes, and the labyrinth was known to trap them, but Theseus managed to slay the Minotaur and find his way home with the help of a string that he unspooled as he walked. This story isn’t the first recorded example of a maze or labyrinth — according to the World History encyclopedia, “[L]abyrinths and labyrinthine symbols have been dated to the Neolithic Age in regions as diverse as modern-day Turkey, Ireland, Greece, and
India, among others” — but it’s perhaps the most famous ancient tale. If you’ve ever navigated a Halloween corn maze staffed by ghouls and ghosts, you can see the parallels! Garden Art to Get Lost In Mazes formed from bushes began popping up European gardens in the 17th century. They were a popular artistic feature of upper- class gardens in England, more for looking at than solving. One famous example is the half-mile-long Hampton Maze, which was planted in 1690 and still stands today. The Corn Maze: An American Invention Garden mazes eventually hopped the pond to America but didn’t become interactive puzzles until Don Frantz, Creative Director of the American Maze Company, came on the scene. In 1993, Frantz created the “first ever cornfield maze for private and public entertainment” to attract college kids in Pennsylvania. Today, every small-town corn maze is a descendant of his “Amazing Maize Maze.” To learn more about that wacky history, visit AmericanMaze.com.
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