CHATTER the box
A Quick Word From Our Clients
“Thank you all very much for your efforts!! The event was great — everyone really had a terrific time and the setting and decorations were great. And the pictures are beautiful!” —Todd from Globan “Thank you, Angela and Amelia for the great work you and your team did on making this inaugural Equity Alliance Summit a success. We are all so grateful for your dedication, and cannot wait to work with you again next year!” —Claude from Equity Alliance “I loved working with Eric and the team in Michigan and hope we meet again someday!” —Dan T. from Terpstra Photography
COSTUMES AREN’T JUST FOR HALLOWEEN
Picture attending a birthday party in a private lounge where all of the guests are dressed like burlesque stars in feathers and lace. You sit down to an eight-course meal in a dark, foggy grotto and enjoy entertainment from living wax angels, a human absinthe fountain, and erotic poetry typewriters between courses.
How Dressing Up Unlocks Imagination
Finally, imagine the best corporate Halloween party of all time with a theme like “Space Odyssey” or “Midnight Circus.” Everyone attending lets their inner child shine, wandering through psychedelic
a single night, you can become a superhero, a sports star, a famous celebrity, or a cartoon character. It’s a wonderful way to have fun and push your imagination to its limits. As a kid I was fortunate that my parents allowed me to celebrate Halloween and the Jewish holiday of Purim, when I dressed up as different characters from the Purim story. I got to step into the shoes of someone else not just once a year, but twice! Those were formative experiences, and I think of them often when I’m planning events with my team that draw on the creative, mysterious power of costumes. Asking everyone attending an event to dress to a theme is a fantastic way to unite people from all cultures and walks of life. Masks, capes, glitter, and makeup even the playing field, creating an inspiring, inclusive, exciting environment where anything can happen. The best part is that you don’t have to wait for Halloween to come around: You can leverage the power of costumes at a corporate event, birthday party, or nonprofit gala at any point throughout the year. Imagine stepping into an underground cavern for a corporate event that’s part prohibition speakeasy and part live performance art piece, with a mad scientist bar and molecular gastronomy station. Everyone on staff is in costume, lending an air of mystery to the already one-of-a-kind-experience. Throughout the night you add accessories to your outfit, slowly joining the story being told.
If you grew up in an apartment building like me, then you know there is no better time to be an “apartment kid” than Halloween. Every Oct. 31, my family’s building on the Upper West Side of Manhattan transformed into my very own haunted house. My friends and I pulled on our costumes, grabbed our candy buckets, and raced up and down the stairs all night long. We charged from door to door to collect as much candy as we could, dodging the fake spiderwebs and piles of pumpkins our neighbors used for decoration. It was a thrilling experience because we never knew what kind of monster we might see around the next corner. Would it be a simple ghost made from a white bedsheet? An elaborate Frankenstein’s monster with bright green skin and shiny bolts poking from his knuckles? Or a realistic Dracula complete with widow’s peak hairdo and blood-dripping fangs? We could only find out by holding our collective breath and plunging ahead. Looking back, the adults in my building did an amazing job of setting the tone for the holiday. They created a magical environment outside of our usual big-city reality, and we entered that environment by pulling on our costumes. In just a few minutes, I could become a player from the New York Knicks or a character from “The Simpsons.” Whether you’re a child or an adult, dressing up is empowering. It inspires you to think about yourself in a different way. For
passageways and moshing to artists like Busta Rhymes and Rick Ross. Fire erupts from the stage, and 3,000 people cheer in unison.
Those are all events my team and I have designed for clients over the years. Each one relied on costumes. Each one told a story and invited attendees into another world
beginning with the very first invitation. When those invites arrived, our clients’ guests were already living, breathing, and imagining the world they would step into. Their anticipation added to the mystique, making the act of entering that new world even more memorable. (Turn the page to step into those worlds yourself.) In a way, these events are like my childhood Halloweens on a grander scale. Instead of transforming a 12-floor apartment building for a gang of 8-year- old city kids, we’re reshaping reality in entire London underground stations or abandoned warehouses. As on Halloween, guests at these events never know what excitement is lurking around the corner — and that keeps them coming back for more.
- Liron David Founder and Executive Producer
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