Meet Our In-House Costume Expert
and inclusion and loves working on virtual events because of the creative freedom and eco-friendly experience they offer. “We brainstorm these outrageous ideas of what can happen in a space, then work with a 3D designer to bring those visuals to life,” Kelly says, discussing SEPHORiA. “This year we created a crystal beaded curtain entrance and huge neon letters that attendees could actually walk inside of to play games.” Thanks to Kelly’s creative virtual environments, brands can deliver the magic of Halloween to their customers, employees, and influencer partners year-round.
JUST WRAPPED
KELLY’S JOURNEY FROM HALLOWEEN MASTERMIND TO VIRTUAL EVENT PLANNER
that she recommends everyone consider when planning Halloween or event looks: “First, cardboard and felt are your best friends. Those are great materials to use to shape your costume and then cover it to get the effect you’re going after. You can make anything from fairy wings to a McDonald’s fry carton. Second, the thrift store is also your best friend. If you’re in need of a blue dress for a Cinderella costume, for example, head to the thrift store, and you can probably find something for $5. Then stop at the craft store for appliques to dress it up.” These days Kelly doesn’t flex her costume muscles often. She works remotely for Eventique from London and specializes in virtual events. The same creativity and eye for aesthetics that helped her create 300 Halloween costumes have made her a fantastic spatial designer. Kelly put her skills to work for Sephora’s 2021 and 2022 “SEPHORiA: House of Beauty” virtual events and has created virtual spaces for other Eventique clients like Bare Minerals. She enjoys these brands’ emphasis on diversity
3 Successful Events Large and Small
Welcome to “Just Wrapped,” a monthly summary of what our team has been up to. Every year, we plan events like corporate parties, virtual experiences, concerts, and charity galas. This list is just a small peek behind the curtain. Seramount Multicultural Women’s National Conference 2022 — This two-day conference was a high-level, hybrid event hosted in New York City and online. It brought together “mid- to senior-level multicultural women, women in tech careers, DEI practitioners, and HR professionals” for a series of speaking events, leadership development workshops, networking opportunities, and more. Eventique stepped in to produce an exciting, livestreamed award show program starring Fortune 500 companies supporting multicultural women. It was a seamless success. SK Siltron CSS Ribbon Cutting — When your company plans to revolutionize the auto industry, a ribbon cutting of a new facility is serious business. That’s why the South Korean silicon carbide wafer and epitaxy service company SK siltron css brought in Eventique to orchestrate the unveiling of its new factory in Bay City, Michigan, this summer. The event included a hard hat tour, ribbon cutting, and speech from Michigan Gov. Gretchen Whitmer. The new SK siltron css building is one of several factories planned for automotive industry regions across the U.S. Globant Ambassador Dinner — This intimate dinner at Rye, New York’s historic Wainwright House featured world-renowned chef Francis Mallman and his theatrical open-style flames. Eventique designed the event, which was hosted by the IT and software development company Globant, for an exclusive guest list including former and current ambassadors from the U.S. and Argentina.
In the lead-up to Halloween, millions of people sit down at their laptops, pull up Google, and type in “Halloween costume ideas.” You’ve probably done it yourself — and in the process, you may have come across a design masterminded by Eventique Creative Director Kelly Bryden.
In a previous life, Kelly worked as an art director for a media company, and fall was one of her busiest seasons.
“I wrote a bunch of DIY articles and probably created over 100 different Halloween costumes every year for three years!” Kelly says. “If you search on Pinterest, you’ll find a lot of my Halloween costume creations.” She still treasures her “chicken and waffles” costume, which featured a waffle-patterned dress and fairy wings DIYed to look like crispy, delicious chicken. Another favorite was the “beach” costume — a bodysuit decorated as a beach scene on one side and a palm tree on the other, complete with leaf crown. Kelly wasn’t always a costume expert. She recalls one unseasonably warm fall during her childhood in New Jersey where she dressed up as a “purple people eater,” and disaster ensued. “I covered myself in purple face paint and just sweated it all off! Everything I touched was covered in purple. It was a mess,” she says. Since then, she’s learned two key things about costume design
Kelly at a Glance Favorite Album: “Lemonade” by Beyonce Go-to Restaurant in New York City: Tacombi Recommended Stop in London: Hijingo, a “multi-sensory bingo experience” Hobbies: Dancing, traveling, DIYing, and crafting Favorite Travel Destination: Cape Town, South Africa
Recent Movie Pick: “Where the Crawdads Sing” Big Dream: Buy and design a boutique hotel
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