PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
333 W. 52nd St, Suite 1008 New York, NY 10019 info@eventique.com
4 2 Inside
Liron Discusses the Power of Costume
The Magic Your Next Event Needs
6 7
Meet Our In-House Costume Expert
Our Monthly Event Rundown
How (and Why) to Give Out Swag Bags A Halloween-Inspired Idea to Use at Home
gifts are examples of small-scale “swag.” They boost attendee engagement and make the event more memorable.
You may think the best part of Halloween is dressing up, watching “Friday the 13th,” or rocking out to “Monster Mash” on repeat. But for many people, the holiday highlight is the bag of delicious candy they take home at the end of the night. Everyone loves free gifts, especially if they’re useful or tasty — and the wonder of that pillowcase filled with candy lives on in event “swag bags” for adults.
You can use this tactic at the next event you plan, whether it’s a baby shower, dinner party, or charity fundraiser. Choose a gift and offer it to guests either before, during, or after the gathering. BizBash reports that by giving early, you can build anticipation for your event and “extend the experience” beyond the day of. Handing out swag at the door works well if the gift is something they can use at the event — like a custom mug for the espresso bar or a personalized wine charm for their champagne class. Post-event, swag will “keep the conversation alive” and remind attendees of their experience. Still not sure what to give? Eventique Production Manager Cara Berger has found one category of gift rises above the rest. “Any sort of tech-based swag can help your attendee at home, in the office, or on the road,” she says. “Easy access to emails and the web makes working more efficient. Consider gifting swag like a portable charger or dual USB port.” The swag you give out doesn’t have to be expensive, but even if it is, the positive impact will likely outweigh the cost.
Think about the last wedding you attended. If you were a member of the bridal party, you might have gone home with a monogrammed
flask or necklace with your name on it. As a guest, perhaps you
were invited to stash a custom cookie in your purse or take home a succulent from the table. These personalized
Made with FlippingBook Ebook Creator