SOUTH 2038 Caribou Drive, Suite 101 Fort Collins, CO 80525
OLD TOWN 123 North College Ave., Suite 112 Fort Collins, CO 80524
17 Years Later … We’ve Come a Long Way
W hen I opened VanMeveren Law Group 17 years ago, I had to take a huge leap of faith. I was still relatively new to the legal landscape of Northern Colorado at the time. I was making the transition fromworking at a premier insurance defense practice with a firmwith over 100 attorneys to hanging my shingle. It was quite the change. I knew deep down that I always wanted to represent individuals who were victimized by another person’s negligence. As I opened the doors to my new law firm, a big question crossed my mind. How could I best spread the word in Northern Colorado that I had the “inside playbook” as a former insurance defense attorney? At first, my marketing consisted of taking other experienced attorneys to lunch and offering to litigate their difficult cases. That generated some legal work, but I had to do more if I was going to feed my growing family. With a stay-at-home mom and five kids at the time (soon to be six), there was no time to waste. Back then, phone books were still a pretty good marketing tool. When I learned that a big shot Denver lawyer was no longer going to take the advertising spot on the back of our Fort Collins phone book, I jumped at the opportunity. This was a huge investment for my firm back in those early days. But I knew I had to do more so good folks could find a caring, experienced, local attorney that would treat them right. While the phone book did bring in folks, the world was rapidly moving toward digital media marketing. The internet was becoming a powerful tool, and I knew I needed to adapt. As a result, I set out to put together a helpful and informative website. I spent a lot of time researching the effectiveness of digital media for business marketing. I learned how it was being implemented and how others were reaching out. If I was truly going to reach people in need, I had to cast a wider net. So I began writing informative blogs on how to handle an injury claim and what steps to take after an accident. It was accessible information a lot of people could use. In addition to blogs, I wrote and produced videos, offered scholarships to area students, and I became more active on social media. Then, I authored two books on bike and car accident laws.
We care deeply for the individuals we represent, and the interests of our clients remain first and foremost throughout our representation.
No doubt, each newmarketing venture helped our firm reach more folks in need. While the legal marketing landscape is moving at light speed, client service at VanMeveren Law Group will never be compromised. The foundations of our firm—my mission statement, our core values, and our client bill of rights — have always focused 100 percent on client service.
As stated in my first employee handbook 17 years ago:
“We care deeply for the individuals we represent, and the interests of our clients remain first and foremost throughout our representation.”
Fast forward to today. Legal marketing has become a complex mix of online advertising, building value through search engine optimization, utilizing Google, Yelp, LinkedIn, Instagram, and your existing client database. It’s also about speaking to groups, writing articles and books, producing high-quality videos, earning five-star reviews, and circulating a high-quality newsletter, like the one you’re reading right now.
As we enter our 17th year, we’ll continue to spread the word so folks can find honest, trustworthy, and caring attorneys such as ourselves. Stay tuned for more excerpts frommy latest book, as well as top-notch new videos from VanMeveren Law Group! –Bryan VanMeveren
970-495-9741 • 1www.vanmeverenlaw.com
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