Wuollet Bakery

FOLLOW THE EYES AND WUOLLET BAKERY A STRATEGIC PARTNERSHIP

DISPLAY ADVERTISING

Display advertising leverages data from multiple sources to target your ideal audience and engage them with your brand directly to increase website traffic and brand awareness. Follow The Eyes is able to target internet users strategically while they browse websites and apps on their mobile, tablet, and desktop devices. We can target users based on the following strategies: • BEHAVIORAL: to spread the word of Wuollet’s cakes for special occasions, especially children’s birthdays, we can target internet users whose online behaviors indicate they are moms with school-aged children, moms shopping for kids products and clothing, moms who buy CPG snacks and treats, and party supply buyers through our partnerships with national data providers like Oracle, Experion, and BlueKai • SITE RETARGETING: through our own creation of first-party user data, we’re able to recapture the audience of users who have visited your website to retain top-of-mind awareness • SEARCH RETARGETING: target users who have searched online for keywords relating to kid’s birthday party ideas, party decorations, birthday cakes, custom cakes, bakeries near me, and more by leveraging our partnership with CrossPixel, a leading industry provider of audience and search data • GEOFENCING: influence impulse purchases from high schoolers by targeting users who are browsing mobile apps on the campus of Southwest High School and the surrounding area during school hours using geotargeted ads through our partnership with Factual, an industry expert in geographic data and targeting

CAMPAIGN FLIGHT: November and December CAMPAIGN BUDGET: $2,500 = 294,418 impressions CAMPAIGN GEOGRAPHY: target zip codes within a radius of 2 miles of the store (population = ~66,000)

• 55410 • 55424 • 55419 • 55409

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