OPEN DATA REUSE IV
4.1 TYPES OF BUSINESS MODELS IDENTIFIED TYPES OF BUSINESS MODELS IDENTIFIED Five business models have been identified in the sampled services: • Promotional (marketing entity) • Institutional support • Freemium • Pay-per-use • Advertisements And additionally: • Non-profit
Figure 18 shows the results obtained in 2023. With respect to the 2021 report (Figure 19), it can be seen that in all cases there is a business model and that the most frequent is institutional support (63 %). In 2021, 68.90 % of cases had a business model, with the promotional/marketing entity model being the most notable (33.30 %), while in 2019, 66.7 % were promotional models.
Figure 18. Business models of services 2023
5 %
12 %
10 %
3 %
63%
7 %
Advertisements User data Pay-per-use Non-profit Promotional (Marketing entity) Institutional support
Source: Own authorship.
63
Made with FlippingBook - Online Brochure Maker