OPEN DATA REUSE IV
Figure 19. Business models of services 2021
7 %
33 %
31 %
4%
7 %
18 %
Freemium Marketing entity (SME) Pay-per-use No business model Advertisements Supporting entity (e.g. public administrations)
Source: Abella, Ortiz de Urbina Criado, De Pablos Heredero and García Luna (2021).
4.2 Analysis of services by business model
Of the applications with a business model, in 2023 the most frequent are the public sector (17.07 %), rural environment/fishing (14.63 %) and transport and environment (9.76 % in both cases). While in the 2021 report it was transport (22.58 %), environment (16.13 %) and public sector (12.9 %). In 2019, it was health (25 %), economy, environment and transport (16.7 %), and in 2017, transport (47 %) and meteorology (27 %).
In 2023, all the sampled applications have a business model, so the number of applications with a business model and geolocated is 58.50 %, while it was 74.2 % in 2021, 83.3 % in 2019, and 87 % in 2017. Additionally, the services with a business model in 2023 is 17.10 % in real time, a figure which was higher in previous reports (41.94 % in 2021, 58.3 % in 2019 and 66 % in 2017).
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