Hairdresser Power Challenge Beauty Book

BEAUTY BOOK HAIRSTYLING TRENDS

SKINCARE SECRETS

BY AMERICA’S FAVORITE DERMATOLOGIST DR. TESS MAURICIO, MD

HAIR LOSS SOLUTIONS

FROM THE HOTTEST STYLISTS AND MAKEUP ARTISTS MAKEUP AND HAIRCARE TIPS FROM TRIPLE BOARD CERTIFIED PLASTIC SURGEON DR. RICHARD CHAFFOO, MD

The Best in the Industry Hairdresser Power Challenge is an innovative competition for today’s best Hairdressers. Hosted by Patrick Dockry, this 30 minute show will consist of 3 contestants going through 3 rounds that challenge them in 3 different categories; The Cut, The Color, and The Finish. Each round will be judged by 2 iconic hair experts. Hairdresser Power Challenge will push the limits of creativity and experience of each contestant. Each will compete for the right to be named the Hairdresser Power Challenge Champion.

Apply to be a contestant on Hairdresser Power Challenge www.hdpchallenge.com/become-a-contestant

Table of Contents Who We Are..................................................................... 5 The Show. ........................................................................ 7 Our Judges. ...................................................................... 8 The Contestants.......................................................... 30 Makeup Artist............................................................182 Beauty..........................................................................192

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Why we are different: We take pride in understanding the needs and desires of the professional hairdresser and value strong industry partnerships. We are firm believers in the “Evolve or Die” philosophy, thus we change as often as needed to ensure that every USP Brand remains at the forefront of hair care technology and consumer demand. With decades of industry experience in professional hair care, USP understands and supports all aspects of the hairdressing experience including salon ownership and management, manufacturing, distribution, education, motivation, merchandising, advertising and the customer experience. We are built OF the hairdresser, BY the hairdresser and FOR the hairdresser. We are HAIRDRESSER owned and developed. We understand the needs of the everyday hairdresser. We make products that guarantee your services and are practical and not just trendy. We manufacture our own products, which allows us to create the most innovative products on the market and maintain the highest quality of ingredients and standards, ensuring the BEST products for our customers. Being able to be responsive to the market keeps us ahead of trends. We are California Prop 65 compliant, which holds us at a higher standard than other manufacturers. Our products are tested on hairdressers not animals. We distribute our own products, which allows us to create direct relationships with our customers. We are able to guarantee our brands and eliminate distribution challenges. We offer Education. Our educators are trained directly by us, which enables them to give the most accurate and up-to-date information about each brand. We have created a unique program that allows salons to offer programs to their stylists. We believe in Hairdresser Power and offer online education and a brand neutral forum open to hairdressers to learn from and support each other. Salon exclusive brands available directly to the professional. Not available in major retail stores or professional beauty supplies. Remember to support your stylist and buy products from a trusted professional source.

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PUBLISHER & EDITOR IN CHIEF Patrick Dockry

CREATIVE DIRECTOR Patrick Dockry

ART DIRECTOR Mike Matamala EDITORS Ashley McCluskey Sally Stevenson Shayna Zaday PHOTOGRAPHY Stephen Daniels

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Patrick Dockry Host | Executive Producer

I have over 4 decades in the professional beauty industry both in manufacturing and as a licensed cosmetologist. My passion is and always has been supporting the professional hairdresser. Hairdressers are the creative genius behind international fashion trends, pop culture images and are a driving force behind movies, television and special events or just helping individuals look and feel their best every day. To be a great hairdresser it takes more than just creativity, a hip look and an attitude. To be the best you have to be able to combine art, chemistry, technique and skill to create that “perfect look”. The Hairdresser Power Challenge Show was created to showcase the amazing creativity and talent that hairdressers possess. The competition is comprised of 2 rounds. In round 1 the contestants have 2.5 hours to complete a cut and color transformation. In round 2, they are allotted 1 hour to complete their transformation with makeup and styling. They are then judged by 2 iconic and respected beauty industry professionals. The judges’ scores are based on technique, creativity, and overall transformation in a brief photoshoot where a before and after photo comparison is evaluated. The show is 13 episodes per season and is nationally broadcasted on various cable networks and local affiliate stations. Each episode will be available on YouTube after its initial broadcast period. Be sure to subscribe to The Hairdresser Power Challenge Show on its YouTube channel.

www.hdpchallenge.com www.youtube.com/hairdresserpower

@hdpchallenge

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JUDGES

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40+

DENNIS GEBHART A.K.A. CAPTAIN COLOR JUDGE www.gurunation.net @realcaptaincolor

years of experience

Location: Upland, CA Company: Guru Nation Industry Experience: Since Childhood

Dennis Gebhart is one of the most sought-after hair color, business development and sales trainers in the professional salon industry. He has dedicated over three decades of his industry career helping salon professionals understand and master the art of hair color. A protégée of hair color pioneer and legend Sam Lapin, Dennis mastered his craft at an early age which led him to work with industry ICONS in seventeen countries along with leading hair color manufacturers in positions of education and product development making him responsible, in part, for the development of some of the most famous hair color brands in the salon industry.

AboutDennis

• If you could stay one age for the rest of your life, what would it be? 27 • Have you ever been to a festival?

• How long have you been in the industry? Too long – since childhood • Do you have any pets? 2 Dogs

My generation created the freakin’ festival • What would you tell your 18-year-old self? Be patient, don’t expect things to happen immediately • What is something you are proud of? The career I have achieved and the footprint I’ve left on the industry • Do you have children? If so, how many? Yes, 2 children; son & daughter, 8 grandchildren, 1 great-grandchild • What was your favorite subject in school? History • What is the wildest thing you’ve done to your hair? Bleached blonde • What’s your beverage of choice? Coke/Diet Coke • What’s your favorite dessert? German chocolate cake • If you could go out to dinner with one celebrity, who would you choose? Johnny Carson • Where do you see yourself in a year? Line of extensions with F18, education with Guru Nation, healthier • Do you have any tattoos? Yes • What is your sign? Libra • What qualities do you admire in others? Integrity, confidence, truthfulness, humility, empathy

• What’s your natural hair color? Brown • What’s your favorite city? Vancouver, BC • If you could have a superpower, what would it be? Bring everyone happiness • What’s your favorite emoji? Praying hands • Do you have a nickname? Captain Color • Are you right or left handed? Right, left @ birth • What is something that scares you? Fear of falling • Who inspires you? Everyone • Where is your hometown? Alhambra, CA + raised in Pomona, CA • What was your first car? ’55 Ford Flathead • What’s one thing on your bucket list? Travel rapids of America river • How would your friends describe you? Big heart, loyal, fun

• What’s your favorite holiday? Christmas • What’s one of your pet-peeves? Stupidity

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His color work has been published in many industry magazines including American Salon, Modern Salon, Estetica, Canadian Hairdresser and Behind the Chair.

Dennis Gebhart’S COLLECTION

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IF IT MOVES, I’LL COLOR IT DENNIS GEBHART | Captain Color

In addition Dennis is one of the founders and visionaries for his “non branded” education company ,Guru Nation, offering pre-recorded webi- nars , live webinars in his virtual classroom , and live on location events for salon professionals , trainers , distributors, and students. You can find information at www.gurunation.net. As a highly requested educator and trainer in the professional salon industry his belief is “If you tell me and I will forget, if you teach me I will remember and if you involve me and I will learn!”

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55 years of experience

ALAN BENFIELD BUSH JUDGE www.facebook.com/groups/hairdressersadvice yhshaircare.com @yhshaircare

Location: California Company: YHS Haircare Industry Experience: 55 years

Born in working class London, England; Bush has combined his entrepreneurial achievements while understanding that success is built from the culmination of life’s length, width and depth of your skills. Once upon a time, Bush had nothing more to his name than a park bench, his dog and a dream. Rich in wild and indulgent stories of his times as a young British European Airways attendant in the 60s and later in the 70s as a bon-vivant night club owner in Spain, Bush has lived a life reserved for rock stars. He admits he has made a fortune and lost a fortune, had business partners swindle him and women who broke his heart.

AboutALAN

• If you could stay one age for the rest of your life, what would it be? I like getting older • Have you ever been to a festival? A lot • What would you tell your 18-year-old self? Good luck • What is something you are proud of? All the things, sons & family, being blessed with the method for my career & lifestyle • Do you have children? If so, how many? Yes, 2 boys; 1 granddaughter • What was your favorite subject in school? Getting out • What is the wildest thing you’ve done to your hair? Color, waist long, and following trends • What’s your beverage of choice? Dos Equis • What’s your favorite dessert? Dark chocolate • If you could go out to dinner with one celebrity, who would you choose? No comment • Where do you see yourself in a year? Intentions of business becoming more aware to the hairdressers • Do you have any tattoos? No • What is your sign? Peace, love, and harmony • What qualities do you admire in others? Integrity, honesty

• How long have you been in the industry? 55 Years • Do you have any pets? Yes, a dog

• What’s your natural hair color? Brown, Gray • What’s your favorite city? San Francisco, CA • If you could have a superpower, what would it be? Remove cruelty from this world • What’s your favorite emoji? Wow, love, laughing • Do you have a nickname? Bushy • Are you right or left handed? Yes, both • What is something that scares you? Women • Who inspires you? Vidal Sassoon • Where is your hometown? England, Hallow • What was your first car? ’57 English Ford Consul • What’s one thing on your bucket list? Nothing left

• How would your friends describe you? Slapping & hugging at the same time • What’s your favorite holiday? Christmas

• What’s one of your pet-peeves? People taking incidence to generalize a group for their own agenda

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Alan Benfield Bush’S COLLECTION

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Bush started his career by completing a three-year apprenticeship at the age of 16. From being a successful owner of three salons in the United Kingdom and seven in the United States to becoming Managing Director of Education for Vidal Sassoon’s first North American Academy in 1973, he found his real love was teaching hair design engineers how to develop technical artistry, communication and business management skills. Later, Bush developed a chain of his own successful signature hair studios and academies in California.

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32 years of experience

SALLY ROGERSON JUDGE

www.facebook.com/rogersonsally www.sallyrogerson.com

@sallyrogerson

Location: Scottsdale, AZ Company: S. R. Education Industry Experience: 32 years

Sally Rogerson is the proud owner and creative directer of S.R Education, S.R Academy and the hairshow Thrive Sessions. Sally’s passion for fashion, music and art took a natural course leading to her career in hairdressing. Starting in London at the renowned Vidal Sassoon, she rose quickly thru the ranks to become Senior Creative Director in the UK and then senior creative directer in the LA academy. 8 years ago she left to start her own highly successful company. Her S.R Academy is now based in Scottsdale AZ and she and her SR team specialize in cutting, coloring, teacher training, photography and editorial hair.

AboutSALLY

• If you could stay one age for the rest of your life, what would it be? 35 • Have you ever been to a festival? Yes • What would you tell your 18-year-old self? Buy property • What is something you are proud of? Making a company in a competitive industry and as a Mom & a wife • Do you have children? If so, how many? Yes, 1 son • What was your favorite subject in school? Math • What is the wildest thing you’ve done to your hair? Every color & every haircut • What’s your beverage of choice? Diet Coke • What’s your favorite dessert? Sorbet • If you could go out to dinner with one celebrity, who would you choose? David Bowie • Where do you see yourself in a year? Open 2 more schools • Do you have any tattoos? Yes • What is your sign? Taurus • What qualities do you admire in others? Hard work, respect & determination

• How long have you been in the industry? 32 Years • Do you have any pets? No • What’s your natural hair color? Dark Blonde LVL 7 • What’s your favorite city? Shanghai • If you could have a superpower, what would it be? Limitless • What’s your favorite emoji? Red heart • Do you have a nickname? Sally Boots • Are you right or left handed? Right • What is something that scares you? Clowns

• Who inspires you? My son • Where is your hometown? Beverly, England

• What was your first car? Mini Cooper • What’s one thing on your bucket list? Own a chain of hair schools across the world • How would your friends describe you? Loyal, stubborn, generous & artistic • What’s your favorite holiday? Christmas • What’s one of your pet-peeves? talking on the phone really loud

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Sally Rogerson’S COLLECTION

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www.ColureHaircare.com

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Richard Chaffoo MD, FACS, FICS Susan M. Stuart MD, FAAD

Dr. Chaffoo & Dr. Stuart embody unique artistry and skill along with an extensive surgical background spanning over 30 years. The following list summarizes a few of their numerous accomplishments.

• La Jolla’s only Triple Board Certified Plastic Surgeon • Past President San Diego Surgery Society • Past Chief, Plastic Surgery, Scripps Memorial Hospital Encinitas, CA • Selected as a Top Plastic Surgeon by Castle Connolly (top 5% of plastic surgeons in USA) • Fox 5 TV physician & medical reporter • Co-Founder La Jolla Plastic Surgery

• Hair Transplant La Jolla | Hair Restoration San Diego, California • Past President, San Diego Dermatological Society • Past Chief, Dermatology Division, Scripps Memorial Hospital, La Jolla, CA • Diplomate, American Board of Dermatology • Only hair restoration practice in Southern California under the direction of a board-certified Dermatologist and a Triple Board- Certified Plastic Surgeon

and Dermatology (Southern California’s only husband/wife aesthetic team)

CALL TODAY FOR A FREE CONSULTATION! 858-623-6333 Dr. Chaffoo and the staff at La Jolla Hair MD would be happy to help you set up a private consultation to discuss hair restoration in La Jolla. La Jolla Hair

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Restoration Center 9850 Genesee Ave Suite 480a Scripps Ximed Medical Building, La Jolla, CA 92037

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Visit us on-line www.lajollahairmd.com

52 years of experience

ALLEN EDWARDS JUDGE www.allenedwards.com

Location: California Company: Allen Edwards Hair Industry Experience: 52 years

Internationally renowned hairstylist and entrepreneur, Allen Edwards, continues his focus on constantly creating new and exciting hair styles, training fellow stylists, and developing products that continue to raise the standard in the beauty industry. With over thirty years of styling some of the world’s most recognizable celebrities, Allen Edwards and his team of professionals have truly placed their mark as innovative talents and trendsetters. After taking over the successful Los Angeles based John Peters’ salons in the 70s, Edwards quickly revamped not just the name, but the image as well. With the changes, Edwards created one of the first extensive training programs for up-and-coming hair stylists, which often required one to two years working as an assistant stylist before going on the floor. The training program, which is still in effect today has become highly competitive and ensures that the Allen Edwards’ Salons attract and retain the very best.

AboutALLeN

• What’s your favorite holiday? Thanksgiving

• How long have you been in the industry? 50 Years • Do you have any pets? Yes, 2 cats, 1 dogs • What’s your natural hair color? White • What’s your favorite city? Los Angles, CA • If you could have a superpower, what would it be? Invisibility, ability to change people without them knowing • What’s your favorite emoji? Thumbs up • Do you have a nickname? Full name • Are you right or left handed? Right • What is something that scares you? Being a failure • Who inspires you? Great people, excelled individuals • Where is your hometown? Chicago & LA • What was your first car? ’52 Ford Convertible • What’s one thing on your bucket list? Family successful & happy with good life • How would your friends describe you? Ageless & amazing, energetic

• What’s one of your pet-peeves? Lack of risk taking, stuck in ways • If you could stay one age for the rest of your life, what would it be? 75 • Have you ever been to a festival? No • What would you tell your 18-year-old self? Continue to work hard & stay determined. Never let go of who you are. • What is something you are proud of? Career • Do you have children? If so, how many? Yes, 4 • What was your favorite subject in school? Music • What is the wildest thing you’ve done to your hair? Nothing

• What’s your beverage of choice? Diet Coke • What’s your favorite dessert? Dark Chocolate • If you could go out to dinner with one celebrity, who would you choose? Tony Bennett • Where do you see yourself in a year? Same place, performing somewhere • Do you have any tattoos? Yes • What is your sign? Capricorn • What qualities do you admire in others? Hard-working, humble, successful at many things

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In the ‘70s Edwards crafted Farrah Fawcett’s signature feathered look. The “Farrah” and its subsequent adaptations continue to remain as one of the most popular and copied hair styles to date. With success, Edwards quickly became one of the most sought after celebrity stylists and spokesperson for such companies as Clairol, KMS, Sun Silk, and Aveda. Having worked with Hollywood’s finest over the years it is no wonder that celebrities such as Julianne Moore, Renee Zellweger, Laura Flynn Boyle, Leah Remini, Donna Mills, Raquel Welch and many others have sought the expertise of Edwards and his team to always keep them looking their best. Furthermore, Edwards’ large celebrity clientele has paved the way for appearances on television, such as Oprah, E!, Style Network, and Regis & Kathy Lee to name a few. With well over 1,000 appearances, Edwards continues working with many of the leading makeover and reality shows lending his talent and ability to help others look their best.

Never one to rest and with the charisma of an entertainer, Edwards is credited with producing the first “rock” hair show, which incorporates the concept of a rock concert and utilizes lighting, music and other theatrical effects while presenting the latest techniques in styling. Often attended by thousands of stylists and industry experts, Edwards has presented some of his signature techniques such as scrunching, blow curls, cutting with tapering scissors / razors, and many more advanced methods that he has developed. Always staying on the forefront of the beauty industry and realizing the importance in today’s busy world to take time out to relax and rejuvenate, the Allen Edwards Salons were one of the first establishments to add spa treatments such as facials, massages, and body treatments at their locations. Allen Edwards Hair as it is now known, is frequented by women and men who know they will receive the highest levels of service by trained professionals. According to Edwards, “No matter what’s going on in your life, looking good can always help your self-image and help you feel good about yourself. When a client says that they love the way they look and feel, I know my team and I have done our job. This has always been my goal.” Along with business partner and wife Lisa, Edwards continues to oversee the direction of style development and training. When not at the salon, Edwards and his wife Lisa, are avid health enthusiasts and animal lovers. With the creation of his hair care line Shear Force, television appearances, a book chronicling his life and career, and continuing to train his carefully chosen assistants, it is no wonder Edwards is a constant source of creative energy.

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30 years of experience

VINCENT PENLEY JUDGE www.facebook.com/vincent.penley @elucid8hair

Location: Ogden, UT Company: Panache Hair Industry Experience: 30 years

Vincent has been a professional hair designer for 30 years. He trained and worked in San Francisco for 9 years then NYC upper west side for 4 years. His work has been seen on the runways of Pierre Cardin, Betsey Johnson and other designers. He has also presented his unique cutting techniques on stages of the hair industries biggest shows. He specializes in Cutting, Color & Formal hairstyles.

AboutVINCENT

• What’s your favorite holiday? Thanksgiving • What’s one of your pet-peeves? Liars • If you could stay one age for the rest of your life, what would it be? 50 • Have you ever been to a festival? Yes

• How long have you been in the industry? 30 Years • Do you have any pets? Yes, a Cat • What’s your natural hair color? Brown • What’s your favorite city? San Francisco, CA • If you could have a superpower, what would it be? Flying • What’s your favorite emoji? Smiley Face • Do you have a nickname? Vinny • Are you right or left handed? Right • What is something that scares you? Spiders • Who inspires you? Marcus Aurelius Roman Emperor Philosopher • Where is your hometown? Augton, UT • What was your first car? ’57 Chevy Truck • What’s one thing on your bucket list? Visit Australia • How would your friends describe you? Outgoing, fun & caring

• What would you tell your 18-year-old self? Stay in school • What is something you are proud of? Cos. License in 5 states • Do you have children? If so, how many? Yes, 1 • What was your favorite subject in school? Art • What is the wildest thing you’ve done to your hair? Spiral Perm • What’s your beverage of choice? Beer • What’s your favorite dessert? Brownies, fudge • If you could go out to dinner with one celebrity, who would you choose? Robert Redford • Where do you see yourself in a year? Doing more education

• Do you have any tattoos? No • What is your sign? Aquarius • What qualities do you admire in others? Integrity & self respect

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26 years of experience

JOHN “JB” BOLTON JUDGE

@jbhaircutsandcolor

www.facebook.com/john.bolton.37201

JB has 26 years in the industry with a focus on education. He does stage and tutorial work for Ultimate Salon Professionals. JB’s specialties are Cutting, Color and Lightening. Location: Tacoma, WA Company: Angelo Mendi Industry Experience: 26 years

AboutJB

• What’s your favorite holiday? Thanksgiving • What’s one of your pet-peeves? Lack of effort • If you could stay one age for the rest of your life, what would it be? 45 • Have you ever been to a festival? Yes • What would you tell your 18-year-old self? Don’t be afraid to say yes, be fearless • What is something you are proud of? Marriage & kids • Do you have children? If so, how many? Yes, 4

• How long have you been in the industry? 26 Years • Do you have any pets? Yes, 1 Dog • What’s your natural hair color? Bald, Black • What’s your favorite city? Tacoma • If you could have a superpower, what would it be? Teleportation • What’s your favorite emoji? Thumbs up • Do you have a nickname? JB

• What was your favorite subject in school? Humanities • What is the wildest thing you’ve done to your hair? I had it cut like Bobby Brown • What’s your beverage of choice? Arnold Palmer • What’s your favorite dessert? Cheesecake • If you could go out to dinner with one celebrity, who would you choose? Muhammad Ali • Where do you see yourself in a year? Doing what I am doing right now • Do you have any tattoos? Yes • What is your sign? Virgo • What qualities do you admire in others? Humility & willingness

• Are you right or left handed? Right • What is something that scares you? Something happening to my kids • Who inspires you? My Kids • Where is your hometown? Anchorage, Alaska • What was your first car? 1974 Mitsubishi truck • What’s one thing on your bucket list? Safari with wifey • How would your friends describe you? Genuine

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32 years of experience

HECTOR RODRIGUEZ JUDGE

www.facebook.com/cushbeverlyhills

@hectorishair

Location: Beverly Hills, CA Company: Cush Industry Experience: 32 years

Creative Director BMac Scissors USA. Cutting. Nicknamed “El Choppo.”

AboutHECTOR

• What’s your favorite holiday? Christmas • What’s one of your pet-peeves? Arrogance • If you could stay one age for the rest of your life, what would it be? 30 • Have you ever been to a festival? Yes • What would you tell your 18-year-old self? Take more chances • What is something you are proud of? Heritage • Do you have children? If so, how many? No! • What was your favorite subject in school? History • What is the wildest thing you’ve done to your hair? Buzzed it from 10″ to LVL 2 guard

• How long have you been in the industry? 32 Years • Do you have any pets? Yes, 2 Cat • What’s your natural hair color? LVL 2, 20% Gray • What’s your favorite city? New York • If you could have a superpower, what would it be? Invisibility

• What’s your favorite emoji? Fist Pump • Do you have a nickname? El Choppo • Are you right or left handed? Right • What is something that scares you? Death • Who inspires you? Richard Ashforth • Where is your hometown? Thousand Oaks • What was your first car? Volkswagen Karman Gia • What’s one thing on your bucket list? Travel more • How would your friends describe you? Real

• What’s your beverage of choice? Coffee • What’s your favorite dessert? Ice cream • If you could go out to dinner with one celebrity, who would you choose? Salvador Dalí • Where do you see yourself in a year? Growing • Do you have any tattoos? Yes, 9 • What is your sign? Scorpio • What qualities do you admire in others? Persistence, loyalty & humility

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CONTESTANTS

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36 Years of experience

VICTOR PAUL CONTESTANT www.victorpaulsalon.com @victorpaulsalon Specialties: Haircutting, Coloring, Styling, High-End Fashion Shoots, Celebrity Hair

Believing hair and make-up to be a highly expressive medium, Victor Paul has a wide spectrum of creative and technical abilities that has afforded him with many exciting and vast opportunities. In addition to working behind the chair at his namesake Victor Paul Salon, he is also an accomplished session artist. A two-time nominee for the prestigious North American Hairdresser Awards or N.A.H.A., his work has been featured in countless hair and beauty publications worldwide. Victor Paul, Orange County’s premier hairstylist, has a vast experience in the hair and make-up industry with nearly three decades of salon and editorial work. Specializing in hair styling and coloring, as well as make-up, he is currently in high and constant demand.

AboutVictor

• How would your friends describe you? Fun • What’s your favorite holiday? Halloween • What’s one of your pet-peeves? Tardiness • If you could stay one age for the rest of your life, what would it be? 50 • Have you ever been to a festival? Yes • What would you tell your 18-year-old self? Save money

• How long have you been in the industry? 1983 • Do you have any pets? No • What’s your natural hair color? Black • What’s your favorite city? Puerta Verada • If you could have a superpower, what would it be? Invisibility • What’s your favorite emoji? Happy face, heart eyes • Do you have a nickname? VP • Are you right or left handed? Right • What is something that scares you? Death • Who inspires you? Young people • Where is your hometown? Anaheim Hills • What was your first car? ’ 69 Volkswagen bug • What’s one thing on your bucket list? Dubi

• What is something you are proud of? My salon • Do you have children? If so, how many? None • What was your favorite subject in school? Art • What is the wildest thing you’ve done to your hair? I’ve done everything • What’s your beverage of choice? Vodka • What’s your favorite dessert? Lemon Chellow • If you could go out to dinner with one celebrity, who would you choose? Oprah • Where do you see yourself in a year? Behind the chair

• Do you have any tattoos? No • What is your sign? Aquarius • What qualities do you admire in others? Honesty & Artistic

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MODEL: SHANTEL

How to get the look: Professional -FORMULA 18 Bleach Powder, FORMULA 18 Permanent Color - ENJOY Conditioning Spray, ENJOY Shaping Lotion, ENJOY Hair and Skin Treatment Oil, ENJOY Thermal Spray, ENJOY Hair Finishing Spray, ENJOY Protect and Shine. How tomaintain the look: FORMULA 18 Color Keeper Shampoo, FORMULA 18 Copper Toning Shampoo, FORMULA 18 Mask, FORMULA 18 Leave In Conditioner, FORMULA 18 Repair Oil, FORMULA 18 Styling Crème.

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MODEL: DEVON

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How to get the look: Professional -FORMULA 18 Bleach Powder, FORMULA 18 Intense Colors - ENJOY Conditioning Spray, ENJOY Blowdry Lotion, ENJOY Hair and Skin Treatment Oil, ENJOY Shine and Smooth, ENJOY Hair Finishing Spray, ENJOY Creamy Pomade How tomaintain the look: FORMULA 18 Color Keeper Shampoo, FORMULA 18 Color Keeper Conditioner, FORMULA 18 Leave In Conditioner, FORMULA 18 Repair Oil

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VICTOR PAUL’S PRIVATE COLLECTION

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9 Years of experience

MELISSAMARIA CONTESTANT

@toxichaircreations

Specialties: Colorist and Curly Hair Specialist, Dimensional Special FX Funky Colors, Makeup and Balayage

When she lived in Florida, Melissa and a group of hair stylists would go to the local retirement community in Boynton Beach on the first Monday of every month and perform free haircuts to the elderly.

Aboutmelissa

• If you could stay one age for the rest of your life, what would it be? 27 • Have you ever been to a festival? YES! Music festivals • What would you tell your 18-year-old self? Life doesn’t stop here

• How long have you been in the industry? 9 Years • Do you have any pets? Yes, 1 dog, 1 cat • What’s your natural hair color? LVL 5 Brown, 25% Gray • What’s your favorite city? Boston • If you could have a superpower, what would it be? Move things with my mind • What’s your favorite emoji? Exclamation heart

• What is something you are proud of? My accomplishments at a young age • Do you have children? If so, how many? No, but 2 fur babies • What was your favorite subject in school? Science • What is the wildest thing you’ve done to your hair? Every color in the rainbow • What’s your beverage of choice? Iced coffee • What’s your favorite dessert? Tiramisu • If you could go out to dinner with one celebrity,

• Do you have a nickname? Lou Lou • Are you right or left handed? Both

• What is something that scares you? Death • Who inspires you? The people I work with • Where is your hometown? Medford, MA • What was your first car? ’98 Honda Civic • What’s one thing on your bucket list? Traveling to Greece • How would your friends describe you? Straight forward, blunt • What’s your favorite holiday? Christmas

who would you choose? Andy Warhol • Where do you see yourself in a year? In LA, established

• Do you have any tattoos? Yes • What is your sign? Sagittarius

• What qualities do you admire in others? Honesty, hard work ethics, open thinkers, & diversity acceptance

• What’s one of your pet-peeves? Chewing with your mouth open

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How to get the look: Professional - FORMULA 18 Bleach Powder, FORMULA 18 Intense Colors - FORMULA 18 Leave In Spray, FORMULA 18 Styling Crème, FORMULA 18 Thermal Mist, ENJOY Creamy Pomade, ENJOY Strong Holding Gel, ENJOY Protect and Shine. How tomaintain the look: FORMULA 18 Color Keeper Shampoo, FORMULA 18 Color Keeper Conditioner, FORMULA18 Leave In Conditioner, FORMULA 18 Repair Oil, FORMULA18 Shine.

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MODEL: KAYLITH

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17 years of experience

ERIKA BLANSET CONTESTANT www.ebhairlounge.com @erikablanset

Specialties: Color- Gray Coverage, Vivids, Blondes, Hair Extensions, Upstyles

Born & raised in Southern California by two very educated immigrant parents, cosmetology was not on the radar. Erika took multiple classes at her Junior College before going into Cosmetology School. She is thankful she did not do well in Junior College because she would never have found her passion.

AboutERIKA

• If you could stay one age for the rest of your life, what would it be? 29 • Have you ever been to a festival? Puerto Rican festival • What would you tell your 18-year-old self? You don’t know everything • What is something you are proud of? My house • Do you have children? If so, how many? No, 2 puppies • What was your favorite subject in school? Band • What is the wildest thing you’ve done to your hair? Yellow & orange mohawk • What’s your beverage of choice? Beer • What’s your favorite dessert? Chips & Salsa • If you could go out to dinner with one celebrity, who would you choose? Frank Sinatra • Where do you see yourself in a year? Growing & going with the flow • Do you have any tattoos? Yes • What is your sign? Sagittarius • What qualities do you admire in others? Selflessness

• How long have you been in the industry? 17 Years • Do you have any pets? Yes, 2 dogs • What’s your natural hair color? LVL 3 Ash • What’s your favorite city? Hawai i • If you could have a superpower, what would it be? Healing • What’s your favorite emoji? Laughing • Do you have a nickname? No • Are you right or left handed? Right • What is something that scares you? Spiders & losing a loved one • Who inspires you? My Mom • Where is your hometown? Chino Hills, CA • What was your first car? ’95 Civic • What’s one thing on your bucket list? Skydiving • How would your friends describe you? Loud • What’s your favorite holiday? Christmas • What’s one of your pet-peeves? OCD, Out of order

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BEFORE

I LOVE TO COLOR ERICA BLANSET

AFTER

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MODEL: LUAN HINOJOSA

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How to get the look: Professional - FORMULA 18 Intense Colors - FORMULA 18 Leave In Spray, FORMULA18 Styling Crème, Formula18 Thermal Mist, FORMULA Firm Hold Finishing Spray, ENJOY Dry Shampoo, ENJOY Protect and Shine How tomaintain the look: FORMULA 18 Color Keeper Shampoo, FORMULA 18 Color Keeper Conditioner, FORMULA 18 Brunette Shampoo, FORMULA 18 Leave In Conditioner, FORMULA 18 Repair Oil, FORMULA 18 Volumizing Root Mousse, FORMULA 18 Shine.

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Erika Blanset’S PRIVATE COLLECTION

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San Diego 

Beverly Hills

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10 years of experience

DENISSE ROBLES CONTESTANT www.vixen-lounge.business.site

@denissedoeshair

Specialties: Color correcting – Denisse truly enjoys the science behind color and breaking down every aspect to achieve the desired goal.

Denisse grew up in La Mirada and is currently raising her daughter there. At the age of 19, she began her career as a hairdresser in Huntington Beach nearly 10 years ago. She feels that the power of good hair is not given enough credit and loves the moment when she proves to people how much of a difference it can make.

About Denisse

• If you could stay one age for the rest of your life, what would it be? 27, Rockstar age • Have you ever been to a festival? No • What would you tell your 18-year-old self? Don’t listen to negativity • What is something you are proud of? My daughter • Do you have children? If so, how many? Yes, 1 daughter, 9 years old • What was your favorite subject in school? Art • What is the wildest thing you’ve done to your hair? Colored it Black after Blonde • What’s your beverage of choice? Coffee • What’s your favorite dessert? Ice Cream • If you could go out to dinner with one celebrity, who would you choose? Beyonce • Where do you see yourself in a year? Busy enough to have an assistant • Do you have any tattoos? Yes, 4 • What is your sign? Libra • What qualities do you admire in others? Honesty & loyalty

• How long have you been in the industry? 10 years • Do you have any pets? Yes, 1 dog

• What’s your natural hair color? Brown • What’s your favorite city? La Mirada, CA • If you could have a superpower, what would it be? Freeze time • What’s your favorite emoji? Clapping hands • Do you have a nickname? D. Ro • Are you right or left handed? Right • What is something that scares you? Dying • Who inspires you? Beyonce • Where is your hometown? La Mirada, CA • What was your first car? Acura TSX • What’s one thing on your bucket list? Visit the 7 Wonders of the World • How would your friends describe you? Busy, outgoing & loud • What’s your favorite holiday? 4th of July • What’s one of your pet-peeves? Whisperers

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AFTER

BEFORE

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How to get the look: Professional - FORMULA 18 Bleach Powder, FORMULA 18 Permanent Colors - FORMULA 18 Leave In Spray, FORMULA 18 Styling Crème, FORMULA 18 Thermal Mist, ENJOY Creamy Pomade, ENJOY Dry Shampoo, ENJOY Protect and Shine, ENJOY Protect and Skin How tomaintain the look: ENJOY Luxury Shampoo, ENJOY Luxury Mask, ENJOY Silver Platinum Shampoo, ENJOY Conditioning Spray, ENJOY Hair and Skin Treatment Oil, ENJOY Shaping Lotion, ENJOY Shine and Smooth.

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MODEL: NATALIA

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The ENJOY ® Professional Hair Care line consists of innovative Sulfate- Free, pH balanced and stable products that guarantee optimum hair health. Mix and match between our 5 systems to customize a solution for every hair care maintenance and style need.

LUXE Pamper your strands with luxurious, luster enhancing, cleansing, conditioning, and deep conditioning options. Leaves all hair types smooth, shiny, and frizz free. HYDRATE Designed to quench dry, coarse, curly, and chemically treated hair with advanced moisturizing agents it so desperately craves.

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USE OUR PRODUCT RECOMMENDER ONLINE TO FINE THE PERFECT MATCH enjoyhaircare.com/product-recommender

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AFTER

BEFORE

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20 years of experience

JESSICAMILLS CONTESTANT

@jessica_oc_hairdresser

Specialties: Color

Jessica is an Orange County Hairdresser since 2000. Her specialty is color. She is a FORMULA 18 Educator.

AboutJESSICA

• What’s one of your pet-peeves? Lying when you know the truth • If you could stay one age for the rest of your life, what would it be? 36 • Have you ever been to a festival? No • What would you tell your 18-year-old self? Stay true to you, don’t let others tell you what you can & can’t do • What is something you are proud of? Resilience in life • Do you have children? If so, how many? Yes, 1 boy • What was your favorite subject in school? Science • What is the wildest thing you’ve done to your hair? Rainbow dash

• How long have you been in the industry? 20 years • Do you have any pets? Yes, 1 dog named Tori • What’s your natural hair color? Salt & pepper • What’s your favorite city? Long Beach • If you could have a superpower, what would it be? Read minds • What’s your favorite emoji? Smiley face • Do you have a nickname? Jess • Are you right or left handed? Both • What is something that scares you? Disappointing people • Who inspires you? My Son • Where is your hometown? Orange, CA • What was your first car? Volkswagen Beetle • What’s one thing on your bucket list? Visit every baseball stadium in the US • How would your friends describe you? Quiet, silly & outgoing • What’s your favorite holiday? Thanksgiving

• What’s your beverage of choice? Coca Cola • What’s your favorite dessert? Tiramisu • If you could go out to dinner with one celebrity, who would you choose? Vincent Price • Where do you see yourself in a year? More successful work & personal life • Do you have any tattoos? No • What your sign? Cancer • What qualities do you admire in others? Honesty

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MODEL: MARY VERGARA

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How to get the look: Professional - FORMULA 18 Bleach Powder, FORMULA 18 Permanent Color, FORMULA 18 Rapid Toner - FORMULA 18 Styling Crème, FORMULA 18 Repair Oil, FORMULA 18 Shine, FORMULA 18 Firm Hold Finishing Spray, FORMULA 18 Thermal Mist How tomaintain the look: ENJOY Silver Platinum Shampoo, ENJOY Super Hydrating Shampoo, ENJOY Super Hydrating Conditioner, ENJOY Leave In Conditioner, ENJOY Hair and Skin Treatment Oil, ENJOY Volumizing Elixir, ENJOY Thermal Spray, ENJOY Hair Finishing Spray, ENJOY Protect and Shine 59

26 years of experience

RONNI GARCIA CONTESTANT www.facebook.com/RockStarLAGrantsPass @ronnirockstar_la

Specialties: Cut & Color

Ronni is a cyclist and loves racing mountain bikes and road bikes! He plays guitar and was in bands. He scuba dives. He owns two salons in two states: SoCal and Southern Oregon.

AboutRONNI

• What’s one of your pet-peeves? Dust • If you could stay one age for the rest of your life, what would it be? 29 • Have you ever been to a festival? No • What would you tell your 18-year-old self? Don’t party too much & go to beauty school • What is something you are proud of? Success I’ve reached in the industry • Do you have children? If so, how many? No • What was your favorite subject in school? Math • What is the wildest thing you’ve done to your hair? Bleached it platinum • What’s your beverage of choice? Water • What’s your favorite dessert? Ice cream • If you could go out to dinner with one celebrity, who would you choose? Nicky Six • Where do you see yourself in a year? Status quo • Do you have any tattoos? Yes • What is your sign? Cancer • What qualities do you admire in others? Achievements

• How long have you been in the industry? 26 years • Do you have any pets? No • What’s your natural hair color? Brown • What’s your favorite city? Laguna Beach • If you could have a superpower, what would it be? Immortality • What’s your favorite emoji? Thumbs up • Do you have a nickname? Ronni O • Are you right or left handed? Right • What is something that scares you? Swarm of bees

• Who inspires you? Successful people • Where is your hometown? Yorba Linda • What was your first car? ’71 Toyota Land Cruiser • What’s one thing on your bucket list? Riding a road bike in the French Alps • How would your friends describe you? Ambitious • What’s your favorite holiday? Birthday

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AFTER

BEFORE

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62

MODEL: SONJA

How to get the look: Professional - FORMULA 18 Bleach Powder - FORMULA 18 Violet Toning Shampoo, Colure Leave in Spray Plus, Colure Blow Dry Cream, Colure Thermal Spray Plus, Colure Shine Spray Plus How tomaintain the look: Colure Super Cool Blonde Shampoo, Colure Regenerative Hair Masque, Colure Leave In Spray Plus, Colure Blow Dry Cream, Colure Shine Serum Plus

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AFTER

BEFORE

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16 years of experience

BRITTANYWHEELAN CONTESTANT

www.brittanymichele.com @beautybybrittanymichele

www.facebook.com/brittanymichelexo

Specialties: Blonding, Lived in Color, Cutting and Make-Up.

Brittany is a San Diego girl, born & raised. She’s a runner, cyclist & a proud dog mom. Her favorite days are spent adventuring off the grid or laying on the beach. She is grateful for her life and career.

AboutBRITTANY

• If you could stay one age for the rest of your life, what would it be? 32 • Have you ever been to a festival? Yes • What would you tell your 18-year-old self? Keep on keeping on • What is something you are proud of? 1st triathlon • Do you have children? If so, how many? No, only a fur-baby • What was your favorite subject in school? Art • What is the wildest thing you’ve done to your hair? A symmetric doo- blue • What’s your beverage of choice? Coffee

• How long have you been in the industry? 16 years • Do you have any pets? Yes, 1 dog, Dunkin • What’s your natural hair color? Natural Level 6 1/2 • What’s your favorite city? San Diego, CA • If you could have a superpower, what would it be? Time travel • What’s your favorite emoji? Smirk Face • Do you have a nickname? Brit-brit • Are you right or left handed? Right • What is something that scares you? Spiders • Who inspires you? My Mom • Where is your hometown? Oceanside, CA • What was your first car? Buick Century • What’s one thing on your bucket list? Having a family • How would your friends describe you? Bubbly • What’s your favorite holiday? 4th of July, ‘Murica! • What’s one of your pet-peeves? Loud breathers & chewers

• What’s your favorite dessert? Crème brulee • If you could go out to dinner with one celebrity, who would you choose? Ryan Reynolds

• Where do you see yourself in a year? Growing at the studio • Do you have any tattoos? Yes, shears on wrist, love life on hip • What is your sign? Virgo

• What qualities do you admire in others? Determination, consistency & humor

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MODEL: KATIE

How to get the look: Professional - FORMULA 18 Permanent Color - FORMULA 18 Leave In Conditioner, FORMULA 18 Styling Crème, FORMULA 18 Thermal Mist, FORMULA 18 Firm Hold Finishing Spray, FORMULA 18 Repair Oil, FORMULA 18 Shine How tomaintain the look: FORMULA 18 Bodifying Shampoo, FORMULA 18 Red Toning Shampoo, FORMULA 18 Bodifying Conditioner, FORMULA 18 Leave In Conditioner, FORMULA 18 Repair Oil, ENJOY Volumizing Elixir, ENJOY Shine and Smooth, ENJOY Hair Finishing Spray

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TAKING HAIR REINFORCEMENT TO THE NEXT LEVEL

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Enhance health, reveal nature beauty and give new life to your hair

HBLhaircare.com

69

4 years of experience

GERALDO CATON CONTESTANT

uss.unionsalon.com www.facebook.com/hairaldo

@hairaldo

Specialties: Cut & Color

Geraldo’s life revolves around his career in hair. He took the risk and moved from Las Vegas to California to pursue his career in the span of a weekend. He enjoys traveling around the US with his partner to random places for fun little get aways.

AboutGeraldo

• What’s one of your pet-peeves? Liking things after it becomes main stream • If you could stay one age for the rest of your life, what would it be? 27 • Have you ever been to a festival? No • What would you tell your 18-year-old self? It’s ok to be yourself & love yourself • What is something you are proud of? Becoming comfortable with the uncomfortable • Do you have children? If so, how many? No • What was your favorite subject in school? Band, French horn • What is the wildest thing you’ve done to your hair? Soccer player Mohawk • What’s your beverage of choice? Lemonade • What’s your favorite dessert? Candy • If you could go out to dinner with one celebrity, who would you choose? Demi Lovato • Where do you see yourself in a year? Working in a private studio • Do you have any tattoos? No • What is your sign? Cancer • What qualities do you admire in others? Listeners, talking balance

• How long have you been in the industry? 4 years • Do you have any pets? One dog Juno and one cat Wilfred • What’s your natural hair color? Level 4 • What’s your favorite city? LA • If you could have a superpower, what would it be? To read peoples minds • What’s your favorite emoji? Rose • Do you have a nickname? Hairaldo • Are you right or left handed? Right but blow dry with left hand • What is something that scares you? Big crowds • Who inspires you? Family • Where is your hometown? Vegas • What was your first car? 2006 Dodge Stratus • What’s one thing on your bucket list? Travel, focused on work now • How would your friends describe you? Like a cat, observant • What’s your favorite holiday? Halloween

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