Why we are different: We take pride in understanding the needs and desires of the professional hairdresser and value strong industry partnerships. We are firm believers in the “Evolve or Die” philosophy, thus we change as often as needed to ensure that every USP Brand remains at the forefront of hair care technology and consumer demand. With decades of industry experience in professional hair care, USP understands and supports all aspects of the hairdressing experience including salon ownership and management, manufacturing, distribution, education, motivation, merchandising, advertising and the customer experience. We are built OF the hairdresser, BY the hairdresser and FOR the hairdresser. We are HAIRDRESSER owned and developed. We understand the needs of the everyday hairdresser. We make products that guarantee your services and are practical and not just trendy. We manufacture our own products, which allows us to create the most innovative products on the market and maintain the highest quality of ingredients and standards, ensuring the BEST products for our customers. Being able to be responsive to the market keeps us ahead of trends. We are California Prop 65 compliant, which holds us at a higher standard than other manufacturers. Our products are tested on hairdressers not animals. We distribute our own products, which allows us to create direct relationships with our customers. We are able to guarantee our brands and eliminate distribution challenges. We offer Education. Our educators are trained directly by us, which enables them to give the most accurate and up-to-date information about each brand. We have created a unique program that allows salons to offer programs to their stylists. We believe in Hairdresser Power and offer online education and a brand neutral forum open to hairdressers to learn from and support each other. Salon exclusive brands available directly to the professional. Not available in major retail stores or professional beauty supplies. Remember to support your stylist and buy products from a trusted professional source.
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