INVESTMENT STRATEGY
LEGACY BUILDING
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What Is Legacy Investing? THIS GROWING TREND IS REDEFINING THE MODERN INVESTOR.
by Kurt Coleman
any of today’s entrepreneurs aren’t looking to start businesses just to make money; they are looking to make a difference while making money. For generations, the main reason for investment was to build wealth. M
And, if you were fortunate enough to achieve that end, a subsequent goal was passing that wealth on to heirs. Younger generations, however, are setting their sights on more than financial wealth. This new class of investors is merging the
classic profit mindset with a view to the future. They want to build a legacy, fortify society, and contribute to the overall well-being of their communities and the globe. This isn’t just philanthropy. Organizations with the primary mission of helping those in need have been around for decades. With legacy investing, individual entrepreneurs are still primarily focused on business and profit, but they are using these resources to affect real change. By marrying the tried-and-true methods of entrepreneurship and wealth accumulation to causes and resources that help their communi- ties and future generations, this new breed of investor is reimagining the potential of investment. A NEW WAY OF THINKING Everyone wants to build wealth and create more revenue opportunities, but is capital accumulation the only thing that matters? Legacy investing comes from an unconventional view of the world. The traditional mindset is simple: work hard, stay disciplined, and the fruits of your labor will carry you through your retirement. Most of us know that paradigm is no longer common. The digital age has disrupted industries. Stable employment that offers a 30-year career with benefits is extremely rare. Entry-level positions that once provided a clear path to
20 | think realty magazine :: september - october 2022
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