OPERATIONS
PAID SEARCH
Paid Search: Your Bidding Strategy to Lease Up in Q4 AFFORDABLE AND EFFECTIVE DIGITAL MARKETING TOOLS CAN FILL VACANCIES IN YOUR PORTFOLIO.
by Jenifer Calandra
igital marketing killed the real estate print ad. But, honestly,
cost-effective because they target people who are already looking for an apartment or home like the one you have for rent. And if your goal is to get leases signed and vacancies filled, this is the precise tactic you need in such a competitive market. Best of all, the free data you receive from running these campaigns details where
every penny of your marketing dollars goes.
D
it’s for the best! Digital ads are more cost-effective than traditional print media, and they allow you to focus on your target demographic so you can end the year fully leased. Paid search ads, one of many digital marketing ad options, are
WHAT ARE PAID SEARCH ADS? If you’ve ever performed a Google search and seen the word “Ad” in front of the top few results, then you already have experience with paid search ads.
82 | think realty magazine :: september - october 2022
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