SOFTWARE
Surefire Software is specifically designed for plumbing and heating businesses.
communicates with the customer, to the merchant, to the manufacturer, and it’s all done seamlessly and almost unknowingly,” Billy explained. AC Wilgar is also Surefire’s “beta client”, as all new software features are tested three months in advance by the company so that they can deal with any bugs or tweaking before going live. NEW FEATURES Surefire offers account integration with Sage, Xero and Quickbooks. Among the features in the most recent version is a text notification sent to the client when the plumber is on route to their home. The service uses a live feed from Google Maps and shows the engineer on a live map, stating the ETA to the customer’s property, saving time and avoiding frustration. Billy also highlights the new Booking Engine tool. It assigns the closest plumber to the client’s house and shows the engineer’s live calendar so that the client
can book the service directly, without having to make any calls. The Route Optimisation tool helps the engineer to make it to all appointments in the most efficient way possible and avoids a lot of the infamous ‘when is my engineer going to be here?’ calls, as well as making significant savings on both time and fuel. TOTALLY BESPOKE Surefire also offers two quoting tools. Quote Wizard generates bespoke and detailed quotations automatically and fills a shopping basket with all required components, providing net prices at the end of the quote. The SmartQuote plugs directly into the merchants’ database, enabling customers to create a quote online, and has proven to give an amazing 68% to 70% conversion rate! Thinking ahead, the software company is now working on an online quoting tool, instead of an estimating tool. “That will plug into the merchant’s database so the client will be able to access real prices
and know their margins, which branch has the product in stock, which engineer is available, and then book the engineer for the installation,” Billy explained. Surefire is a white-label product and its UI can be totally customised according to the client’s needs, including logos, drop- down menus, emails, and reminders. “This level of professionalism empowers small businesses to compete with big players and provides a wonderful customer journey,” Billy explained. According to the founder, Surefire will continue striving for an intuitive design and experience. “My word of rule in development is ‘Next’ and we are committed to making the software easy to use for professionals in the industry.”
T: +44 (0)20 8639 4546 E: support@surefiresoftware.co.uk www.surefiresoftware.co.uk
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PLUMBING & HEATING MAGAZINE | 65
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