BUSINESS EDU continued
This might seem like trivia at first but stay with it, because it’s not nonsense. It’s neuroscience. Something compelled you to buy the thing. Compiling the answers to these ques- tions gives you good intel on what physical, visual and even auditory cues captured your attention and triggered the sale. If the brand succeeded in making you a customer, what ideas could you steal from that brand and utilize for your own business? Start a “Swipe” File: Here are a few ideas for storing cre-
ing MyMind.com a try. It provides a private, organized space to curate all the cool stuff you see on the inter- net. Its searching and saving features are amazing. 3. Or go old school and tear ads out of magazines or print the photos off your phone and put them in a manila file folder that sits on your desk, in easy reach whenever you need a creativity boost. Remember, the wheel already exists. Grab the wheel, be-
dazzle it the way you want it, and roll your own version of it out into the world.
ative sparks so you have them handy when it’s time to work on your business’s marketing cam- paign: 1. When you notice an advertise- ment that captures your atten- tion, use your smartphone’s camera to take a photo of it
MyMind.com
I’d love to know your tips for coming up with branding and mar- keting ideas, especially if you’re using newer platforms like My- Mind, Cosmos, or SameEnergy. Please reach out via email to hello@clearstorycoach.com.
and save it to a “Biz Ideas” album. If you’re on a com- puter, capture a screenshot and save it to a folder on your desktop. 2. Use Pinterest as a business planning tool, to create pin- boards. If you find Pinterest distracting, consider giv-
And remember, it’s okay to steal ideas, provided you don’t outright copy and claim someone else’s work as your own. That was wrong in high school, and it can get you in big trouble in busi- ness.
email Cathryn
Dive into Dr. Alex Brylske’s Book: BENEATH THE BLUE PLANET
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A fascinating look at our oceans, marine biology & more! Great for classrooms and every dive retailer’s library!
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