BACK TO SCHOOL, BACK TO BUSINESS SIMPLE STEPS TO CONVERT SUMMER LEADS INTO AUTUMN GOLD
Follow-Up Doesn’t Have to Be Time-Consuming While following up might seem daunting, especially if you’re recalling lost leads from memory or a scattered database, it doesn’t have to be. If your business hasn’t tagged leads in a CRM system, a quick review of your calendar or email archives can help identify who you spoke to in June or July. Look for terms like “proposal” in your sent emails inbox to pinpoint potential follow-ups. Hopper Dropper Approach: Email and Phone Sending an email is a great first step, but pairing it with a phone call can significantly enhance your chances of reengaging a lead. Think of it as a hopper dropper strategy from fly fishing, where you have a visible lure on the surface and another tempting the fish below — doubling your chances of catching that elusive client. Applying this method to your follow-up process means engaging potential clients at multiple touchpoints, increasing the likelihood of converting them. Ready to Rekindle Those Leads? Whether you’re unsure about crafting that perfect email or prioritizing which leads to contact first, we’re here to help. Schedule a 15-minute Marketing Brainstorm with us today, and let’s turn this busy season into a profitable one.
Fortunately, back-to-school season is here, and now is the time for parents
to start getting organized and back into their usual routine. For us in the landscaping industry, it’s the perfect time to revisit spring and summer leads that didn’t quite bloom into contracts. Here’s a simple but effective strategy to rekindle interest and transform
potential clients into long-term customers.
A Simple Reminder Can Go a Long Way Life gets hectic. With everything people have on their plates, landscaping can easily slip through the cracks of a busy summer schedule. But now, as routines settle down as the school year starts, it’s an ideal time for a gentle nudge. We’ve seen time and time again how a straightforward follow-up email can often spark the response, “Thank you; we’ve been meaning to do this!” Craft the Perfect Follow-Up Our team has crafted an easy-to-use email template that cuts straight to the chase. The magic lies in simplicity: “Have you solved [insert their initial concern] yet?” That’s the entire email — no fluff, just a direct question that prompts a direct response. This approach makes it clear and easy for clients to jump back into a conversation with you.
PSYCHOLOGY OF SUCCESS Harnessing the Power of a Growth Mindset
While there are no treadmills for the mind or ellipticals for our neurons, science tells us that mental exercise can help us obtain a growth mindset. The American Psychological Association defines a growth mindset as “the belief that a person’s intelligence and abilities can grow and improve with practice.” A growth mindset is the antithesis of a “fixed mindset,” which people exhibit when they quickly give up if they can’t solve a problem. Nurturing a growth mindset, in contrast, can help you view failure or setbacks as opportunities for learning. More Than Effort Having a growth mindset is about more than just effort. It is the belief that you can develop your abilities and talents, as well as a perspective on how you approach life’s lessons and learning. That belief allows you to learn more quickly and achieve greater results, no matter what you aim to achieve. This does not mean simply having an open mind; it also means finding a way to
continue striving to improve your knowledge, attitude, and performance. Some call it having “grit.”
Cultivating Success With a growth mindset, success plays second fiddle to self- improvement. Celebrating the effort we put into each task motivates and encourages us to work harder and accomplish more in the future. Rather than focusing on the destination, the focus is on the journey. A growth mindset is a great way to become more positive, successful, and adaptable. By incorporating more facets of a growth mindset into your life, you will be well on your way to changing things for the better. I try to hire people who share our Grow or Die Core Value, because I know they’ll continue to grow and inspire others to do the same. But it ultimately starts with you - the leader of the company. What will you learn in the second half of the year that you don’t already know?
2 • (303) 544-2125
Read It in Your Tru
Made with FlippingBook Ebook Creator