By: Mark Bruckbauer
P lumbers know that the money is underground and Mr. Rooter® Plumbing is launching the Plumbing Specialist Pro (PSP) tool to aide our franchisees in securing these large jobs. The PSP was adapted from our sister brand, the Aire Serv®, Comfort Design Pro (CDP.) The CDP has had a successful track record for more than ten years in assisting franchisees with selling large HVAC systems to consumers. The Mr. Rooter Plumbing PSP is designed to integrate with ServiceTitan in order to build an Underground Pricing Section to add to a franchisee’s price book. This capability allows for greater ease of pricing and tracking these underground jobs. Additionally, with the PSP tool, consumer facing presentations are built in, to the iPad App in order to help your sales professional or dedicated technician confidently quote and sell an underground job. Sales scripts are literally built in to the Mr. Rooter Plumbing PSP App to facilitate a more in-depth conversation with the customer and to highlight the advantages Mr. Rooter Plumbing offers the consumer. Doyle James, president of Mr. Rooter Plumbing, and former brand president for Aire Serv, saw a need to adapt the CDP tool to use with the Mr. Rooter Plumbing brand to further underground sales with our family of franchise owners. Mr. Rooter Plumbing began testing and developing the PSP App in late 2016 with a small group of franchisees who agreed to demo the PSP and offer field suggestions to refine and make the program easier to utilize.
Mr. Rooter Plumbing briefly introduced the PSP App at the recent conference in Las Vegas. The tool is ready for use and the goal is to provide a more in-depth showcase for the Mr. Rooter Plumbing PSP at the upcoming Dwyer Group® Reunion in Orlando, Florida, this September. Several Mr. Rooter Plumbing franchise owners have requested that their businesses be added to the PSP tool for use in helping to build a more robust and profitable underground division in their respective franchise locations. The PSP App is continually being refined and improved to provide even greater value to the Mr. Rooter Plumbing family. Glenn Gallas, vice president of operations for Mr. Rooter Plumbing, has initiated a weekly call on Tuesday mornings to provide sales training for the Underground Division. This recorded call allows all of our Mr. Rooter Plumbing franchisees an opportunity to gain valuable training in selling underground jobs and becoming more familiar with the PSP App. The sessions cover a variety of sales topics and builds in time for franchisee’s questions. This weekly training format can help a franchise owner and his sales person become more comfortable with sales presentations through using the PSP App. You and your teams will be hearing more about the Mr. Rooter Plumbing PSP App as we move closer to the Dwyer Group® Reunion later this year. Please feel free to reach out to me if you have questions about the PSP.
PIPELINE® | EDITION 1 2017 7
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