Unlock the Wonders of Chiang Mai Temples, Waterfalls, and Night Markets Await The beautiful Chiang Mai is the largest city in Northern Thailand. Known for its historic temples, lovely mountains, and cool weather, it has become one of the most popular tourist destinations in the country! Whether you seek cultural wonders, lush landscapes, or jungle experiences, there’s something for everyone in this enchanting city. Grab your passport and sense of adventure as we explore some of the best activities for your Chiang Mai vacation! Explore the temples. Impressive temples are all over Chiang Mai, and they are unbeatable outings. While larger temples, like Wat Phra Singh, have a small admission price, smaller temples are typically free. Remember to dress appropriately for your visit, covering your shoulders and removing your hat. Intricate structures and statues adorn many temples and are truly peaceful places. Walk up a waterfall. Have you ever walked on water? You can literally walk up the Bua Thong Waterfall, known as the Sticky Waterfall. This remarkable natural space is located just outside the city in the Namtok Bua Tong- Nam Phu Chet Si National Park and draws many visitors annually. The porous limestone rocks of Bua Thong are sticky and allow people to climb up the waterfall without slipping. You can find different paths with varying degrees of difficulty for adventurous explorers. Experience the Night Bazaar. If you’re looking for authentic food, great bargains on gifts, and an exciting scene, you have to visit the city’s famous Night Bazaar. This is one of the oldest night markets in the country, and the nearly 1-mile stretch is packed with vendors who sell art and delicious street food. Give yourself at least a few hours to take in the whole experience of this beloved destination. With its scenic views and lively culture, Chiang Mai blends traditional and unexpected adventures. Whether you’re feeding an elephant at one of the city’s sanctuaries, hiking in the mountains, or chowing down on local cuisine, this gem of Northern Thailand will surely enchant you!
Discover Your Doppelgänger
Nearly every fast-food chain has a loyalty program to gather massive amounts of data on members. Chipotle Mexican Grill sparked nationwide attention by finding a unique way to use it. Marketers for the brand understand that its Chipotle Rewards Loyalty Program members feel strongly about ordering entrees with very specific ingredients and seasonings — almost to the point of identifying personally with particular menu options. The brand found a way to surprise and delight customers by simply notifying them by email that another anonymous customer just ordered exactly the same thing within the past two minutes at another restaurant nearby. Customers received no information about their food twin — only the time and date of their order, the restaurant where it was placed, and a listing of the customized ingredients. Loyalty members’ “Chipotle Doppelgänger” emails provided only the same information as shown on a receipt. Members were also offered a chance to order T-shirts printed with their entree preferences. The campaign was a home run. The 466,000 people who received Doppelgänger emails spent $4.8 million at Chipotle during the initial four weeks of the campaign. Loyalty program members are accustomed to receiving offers of exclusive discounts, special access to products, and preferential treatment. The Doppelgänger campaign was so unexpected, and so on- target in tone, that people clicked in to learn more. “The brand found a way to surprise and delight its fans, and even sparked many to share the marketing email on their social media,” Contagious.com, a marketing platform for brands and agencies, wrote in a case study on the campaign. “The key here is the brand understands its Loyalty Program members.” Chipotle’s ad partner in the campaign, Gale of New York, says most people receive about 150 emails a day and trash half of them unopened. However, the notion that everyone has a Doppelgänger is innately interesting, sparking enough curiosity to elevate email opening rates 44% above usual. All aspects of the campaign adhere to a key marketing principle at Chipotle, according to a marketing executive quoted by Contagious.com: Don’t be lame! Clever Email Campaign Sets New Highs in Customer Engagement
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