Everything You Want, Nothing You Don’t
INNERSENSE COLOR PURITY
TRADITIONAL COLOR
vs
PPD (PARA- PHENYLENEDIAMINE) OR PTD (TOLUENE 2,5-DIAMINE SULFATE)
2MD: 2-METHOXYMETHYL PHENYLENEDIAMINE) DYE
TETRASODIUM GLUTAMATE DIACETATE STEARIC ACID (FATTY ALCOHOLS AND CONDITIONING ACIDS)
EDTA
SILICONE, MINERAL OIL OR PARAFFIN
SODIUM LAUROYL SARCOSINATE
SLS, SLES, AND COCAMIDOPROPYL BETAINE
MEA: THE AMMONIA-FREE EXPERIENCE For color to permeate the hair, an alkaline agent is necessary. Both Ammonia and Ammonia- free dyes raise the naturally acidic pH of hair, swelling the strand and opening up the hair cuticle layer, which is necessary for the dye to penetrate. Innersense Color Purity utilizes the gentle power of MEA (Ethanolamine or Monoethanolamine) as our True Color alkalizer instead of traditional Ammonia. While achieving beautiful color results with our Ammonia-free formulation, you and your clients get the added benefits of:
FREE OF FUMES & FRAGRANCE
FRAGRANCE
NATURAL, ZERO-ETHOXLATED THICKENERS
ETHOXLATED EMULSIFIERS AND THICKENERS
FREE OF PEG, PPG AND PROPYLENE GLYCOL
PEG, PPG OR PROPYLENE GLYCOL
FREE OF PARABENS
PARABENS
ɤ A Fume-Free Environment: Ethanolamine has little to zero odor, creating a comfortable, fume-free environment for clients and fostering a better working environment for salon professionals.
ɤ Irritation Reduction: Differentiated from gas-based Ammonia, liquid- based Ethanolamine tends to be less irritating to the senses.
FREE OF PHTHALATES
PHTHALATES
Beyond this, we are committed to doing our part for the planet, prioritizing ingredients that are ethically sourced, cruelty-free, sustainable, and designed in eco-friendly packaging whenever possible.
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