Innersense Color Purity Tech Manual

Clean Developer OUR BREAKTHROUGH CLEAN DEVELOPER Clean Developer is the first developer in the world to be formulated with Clean Color Chemistry, utilizing Innersense oxidizing emulsions—an integral part of our intermixable color system. When mixed with our True Color collection, Clean Developer creates a creamy consistency that ensures a smooth application of fully saturated, brilliant color.

CLEAN EVOLUTION STARTS HERE

CLEAN DEVELOPER IS FREE FROM:

Sulfates (SLS, SLES)

Toxic Preservatives

Animal-derived Ingredients

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Phthalates

Silicones

Fragrance

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CLEAN DEVELOPER IS AVAILABLE IN 5 POWER LEVELS:

VOLUME

IDEAL FOR

LEVELS OF LIFT

Transforms permanent color to brilliant demi-permanent

Deposit only, no lift

5 VOLUME (1.5%)

Perfect for breaking the base

Up to 1 level of lifting power

10 VOLUME (3%)

The workhorse for most color services

Up to 2 levels of lifting power

20 VOLUME (6%)

Perfect for additional levels of lift

Up to 3 levels of lifting power

30 VOLUME (9%)

Maximum lift for effortless blonding

Up to 4 levels of lifting power

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40 VOLUME (12%)

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