Table of Contents
INNERSENSE Introduction
2 5 6
Letter from the Founders
The Foundation of Color Purity
Color Purity Portfolio
7-8
TRUE COLOR PERMANENT & DEMI HAIR COLOR About True Color, Benefits & Technology
9-14 15-18 19-24
True Color Ingredients True Color Portfolio True Color Intermixability
25 26
True Color Wheel
COLOR PURITY COLLECTION Clean Developer Pure Brilliance Cream & Powder Lighteners
27-28 29-30
Holistic Consultation
32
HAIR COLOR THEORY Color Theory
33-34
Underlying Pigment
35 36
Understanding the pH Scale
COLOR PURITY SYSTEM Formulation
37-38 39-42 43-44
Application
Decolorizing and Pre-pigmenting
4
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