Color Purity is built on four key principles to ensure it meets the highest standards for clean formulation and performance: The Foundation of Color Purity
Our safe and potent formulas push the boundaries of clean beauty, nurturing and reviving hair while prioritizing your well-being. Every product is free of ammonia, PPD, PTD, and resorcinol, meeting high standards of quality, effectiveness and conscientiousness standards, effectiveness, and conscientiousness.
Clean Color Chemistry
As a brand born in a salon, performance will always be at the forefront of everything we do. We believe high-performance products should never compromise the health and well-being of you and your clients, and should always prioritize the long-term health of hair for everyone. We carried these deep values into creating our new hair color system, Innersense Color Purity. Five years in the making, we were committed to ensuring this innovative color collection lives up to our clean standards and professional integrity. Our Innersense Color Purity system includes 40 Oxidative Shades plus white that are fully intermixable and deliver stunning permanent, high lift, and demi-permanent color results while leaving hair healthy and vibrant. Color Purity raises the bar for what it means to have salon-quality, efficacious products that care for both your and your client’s health. We can’t wait for you to experience the difference.
Color Purity lets you color with confidence. Our best- in-class, clean formula delivers complete coverage, glossy shine, true tone, and incredible longevity for vibrant results.
Pure Performance
Unleash your inner artist with 40 intermixable shades plus white, allowing masterful mixing to create customized shades that complement each client’s unique hair type, skin tone, and color goals. Our 5 Volume Clean Developer with Hyaluronic Acid also seamlessly transitions permanent colors to demi-tones. Our sustainable packaging not only utilizes eco- friendly, recycled materials to minimize environmental impact but also incorporates larger sizes to reduce packaging waste. Color Purity is vegan and cruelty- free as part of our commitment to environmental and ethical responsibility. 6
Adaptive Dye Blends
In Health & Harmony,
People, Hair, and Planet
GREG & JOANNE STARKMAN FOUNDERS
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