Every product within our high-performance color system is intentionally designed to work seamlessly together and allow for easy customization while elevating the color experience and creating greater well-being for both you and your clients. Color Purity Portfolio
THE COLOR PURITY COLLECTION INCLUDES:
40 True Color shades: An intermixable collection for radiant, long-lasting permanent, demi-permanent, and high lift color results.
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ɤ A White shade that dilutes color levels and intensity for optimal color customization. ɤ 5 Clean Developers: Available in 5 Volume (1.5%), 10 Volume (3%), 20 Volume (6%), 30 Volume (9%), and 40 Volume (12%) oxidizing emulsions. ɤ 2 Pure Brilliance Lighteners: Ammonia-free cream and powder formulas that create brilliant lift.
Eco-friendly color tool collection
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