True Color Benefits
Formulated for all hair types, you’ll love experiencing the difference of True Color:
ɤ Radiant and vibrant colors with true tone results
ɤ 100% coverage of gray hair without special formulations
Long-lasting color with high shine
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ɤ Smooth, creamy consistency for full saturation and easy application
ɤ Seamlessly transitions from permanent to demi-permanent (when mixed with 5 Volume (1.5%) Clean Developer) ɤ An ammonia-free color service to protect even the most sensitive scalps against irritation ɤ Fragrance-free formulation to remove one of the key drivers of sensitivities from hair color The Innersense Color Purity Collection has been thoroughly tested to ensure outstanding performance on all hair types and textures. Every formula meets the Innersense Standard of Clean Beauty—for the health and harmony of both people and hair.
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