True Color Ingredients
COMMITTED TO CLEAN: TRUE COLOR INGREDIENTS We believe in fewer, better ingredients with a focus on both people and the planet. At Innersense, this means a commitment to making safe, professional-grade products that deliver high-performance, long-term results. Our Color Purity collection includes rich, natural ingredients mindfully selected for their hair-nourishing properties and their benefit to the long-term health of hair. ɤ Shea Butter: This emollient is rich in vitamins A, E, and F, which help improve hair strength and bounce while increasing moisture retention. ɤ Mosqueta Rose Oil: Also known as rosehip oil, this deeply hydrating—yet weightless—oil improves hair’s hydration and shine. ɤ Moringa Oil: Packed with omega-3 fatty acids, this oil soothes scalps, adds moisture, and can help strengthen hair. ɤ Goji Berry: Infused with amino acids, this natural anti-inflammatory ingredient helps promote follicle health. ɤ Lilac Extract: This multitasking oil works on the scalp and hair, removing dullness-causing build up and smoothing the cuticle to help prevent damage. ɤ Tamanu Oil: This quick-absorbing oil locks in moisture, can improve elasticity, and enhance the vibrancy of color.
PURE PERFORMANCE, PURE INGREDIENTS Innersense redefines hair color, seamlessly integrating superior, non-toxic alternatives into our Color Purity collection for vibrant, health-conscious color. By replacing harsh chemicals with gentle, effective alternatives, we ensure every product from our Color Purity collection not only meets but exceeds the standards for both performance and health, delivering vibrant color that’s kind to your hair and skin.
ɤ Gentle Surfactant: Unlike SLS, SLES, and Cocamidopropyl Betaine, our surfactant prepares the hair for color without stripping the scalp’s natural oils or sensitizing the scalp. ɤ Chelating Agent: We use non-toxic chelating agents to buff metals and minerals to prevent adverse reactions to color results.
ɤ Preservative-free: Our innovative technology does not require preservatives, eliminating unnecessary ingredients that can cause irritation and inflammation without compromising shelf life. ɤ Ammonia-free Alkalizer: Color Purity uses the gentle power of ethanolamine to deliver a seamless, fragrance-free coloring experience in the salon.
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