A GLOBAL BRANDING AGENCY
PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI
A GLOBAL BRANDING AGENCY
CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.
A GLOBAL BRANDING AGENCY
A LEGACY of PRESTIGE WORLDWIDE
Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.
A GLOBAL BRANDING AGENCY
WHEREVER LUXURY LIVES, WE ARE NEAR
Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.
EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.
ELEGANCE IS OUR JOURNEY
C L I E N T IRIS ALEXANDER
S E R V I C E S
Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints
Based in Hong Kong, Iris Alexander is a fine jewelry house where Renaissance grandeur meets contemporary power. Each piece is a bold expression of identity, designed for women who lead with strength, confidence, and a desire to wear their story with pride.
A GLOBAL BRANDING AGENCY
CLAY BLACK
TYPEFACE
DIDOT
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STYLE
REGULAR
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SKIN PEACH
RGB 205 140 115 CMYK 40 40 40 70 #CD8C73
MILKY BROWN
RGB 189 156 133 CMYK 24 40 49 1 #BD9C85
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SPARKLE GREY
RGB 246 246 245 CMYK 2 1 2 0 #F6F6F5
A GLOBAL BRANDING AGENCY
THE ART of UNAPOLOGETIC ELEGANCE:SHAPING A JEWELRY IDENTITY THAT CELEBRATES CONTROL, CHARACTER, and CRAFT Iris Alexander is a fine jewelry house in Hong Kong where Renaissance heritage and Baroque splendor collide with the unapologetic power of the modern woman. We developed the brand strategy and identity to reflect a world where craftsmanship becomes a language of control, elegance, and audacity. Inspired by the Château de Fontainebleau, the art direction draws from rose gold, silver, deep black, and rich textures to evoke regal intensity. Imagery is bold and commanding, portraying women not as muses, but as sovereign forces. The verbal identity uses intimate yet authoritative language, turning each phrase into a declaration of identity. Across digital, print, and campaign touchpoints, Iris Alexander emerges as a modern Renaissance—one where beauty is strength, and ornament becomes a symbol of self-possession, purpose, and rule.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T GABRIEL NEW YORK
S E R V I C E S
Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints
Gabriel New York is a fine jewelry house that blends craftsmanship with emotional resonance. Its pieces celebrate love, individuality, and everyday luxury, offering timeless design with a modern spirit for women who value meaning, style, and personal storytelling.
A GLOBAL BRANDING AGENCY
TYPEFACE
WILL & GRACE
GABRIEL EMBER C 0 M 88 Y 93 K 0 R 247 G 69 B 41
STYLE
REGULAR
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa TYPEFACE NEUTRA STYLE LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CHOCOLATE BROWN C 63 M 62 Y 59 K 88 R 56 G 46 B 44
GRAY C 45 M 36 Y 35 K 01 R 146 G 148 B 151
CREAM C 7 M 12 Y 31 K 0 R 237 G 238 B 180
A GLOBAL BRANDING AGENCY
WHERE EVERY PIECE TELLS A STORY by BUILDING A BRAND THAT CELEBRATES LOVE, INDIVIDUALITY, and LIGHT-HEARTED LUXURY Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion. We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and meaningful connection. The visual world blends soft blush tones, warm golds, and bold black, creating a refined yet approachable aesthetic.Photography and styling capture real women in moments of love, individuality, and celebration. The verbal identity is built on the belief that jewelry is more than ornament—it is memory made tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging and photography to digital and in-store experience, the brand speaks with warmth and clarity. Gabriel New York becomes more than a jeweler. It is a companion for every woman’s journey and every milestone that matters.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T DIOR CRUISE COLLECTION
S E R V I C E S
Creative Direction | Photoshoot Production | Art Direction | Styling
Dior is a global icon of fashion and femininity, where heritage and innovation come together to express timeless elegance through every collection.
A GLOBAL BRANDING AGENCY
A VISUAL ODE to MOVEMENT and LIGHT BRINGING the DIOR CRUISE COLLECTION to LIFE We led the creative direction and production of a signature photoshoot for the Dior Cruise Collection, capturing its spirit of joy, color, and craftsmanship. The shoot highlighted the line’s signature palette—ombré leathers, sun-washed accessories, bold eyewear, and luminous gradients. With curated styling and immersive art direction, we created visuals that feel both playful and refined. Each frame was crafted to express the lightness and elegance of the collection, turning fashion into emotion and storytelling. The result is a celebration of the Cruise spirit—where freedom, femininity, and Dior’s timeless artistry meet in movement, color, and sunlit style.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T VERSACE
S E R V I C E S
Event Collateral | UHNWI Engagement | Product Launch
Versace is a global icon of bold elegance and Italian glamour, where fashion, fragrance, and storytelling come together in sensual harmony.
A GLOBAL BRANDING AGENCY
A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE
with the WORLD’S MOST REFINED TRAVELERS
For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T BEX BEAUTY
S E R V I C E S
Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints
Founded by the singer Balqees, BEX Beauty is a global cosmetics brand blending science, artistry, and cultural authenticity. Designed for modern, confident women, it celebrates natural beauty, skin wellness, and effortless glamour across every touchpoint.
A GLOBAL BRANDING AGENCY
#D58883
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#D1BFAC
#957D7B
#ECDFD9
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#A6593D
A GLOBAL BRANDING AGENCY
SKIN, STYLE and SELF- EXPRESSION DEFINE THE WORLD of BEX BEAUTY from PACKAGING to PERSONALITY BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created to empower women through natural beauty, skin-first formulas, and confident self-expression. We developed the full brand strategy and visual identity, balancing softness and strength to reflect a personality that is bold, feminine, and trend-defining. The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes transformation and the power of inner beauty. From packaging and campaign imagery to retail design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. BEX is more than a beauty brand. It is a voice for confident women everywhere.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T ELITE BY CHALHOUB
S E R V I C E S
Brand Identity | Branding Touchpoints
Elite by Chalhoub is one of the world’s most exclusive private membership experiences, designed for ultra-high-net-worth individuals. It offers access to curated lounges and elevated moments across the most prestigious luxury destinations, combining refinement, privacy, and exceptional hospitality.
A GLOBAL BRANDING AGENCY
TYPEFACE
AUTOGRAPHY
TRANQUIL GRAY #D0D2D3
STYLE
REGULAR
Aa
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SILVER FOX #E5E3E0
Aa TYPEFACE MULI STYLE LIGHT
SAND DUNE #AF8341
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
AJWA #241812
A GLOBAL BRANDING AGENCY
CRAFTING A WORLD OF DISCREET LUXURY by DESIGNING A BRAND EXPERIENCE ROOTED in ELEGANCE, TACTILITY AND EXCLUSIVITY Elite by Chalhoub is a curated membership experience designed for the world most elite clientele, offering access to private lounges and bespoke moments within the region’s most iconic luxury destinations. We developed the full brand identity, crafting a visual and sensory language grounded in discretion, elegance, and cultural refinement. Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and exceptional. Elite by Chalhoub is more than a service. It is a statement of taste, offering timeless exclusivity to those who value privacy, beauty, and belonging.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T ELITE BY CHALHOUB
S E R V I C E S
Campaign Strategy | Creative Direction | Seasonal Campaigns | Loyalty Engagement | UHNW Design Language
Elite by Chalhoub is a private invitation-only program that rewards global ultra-high-net-worth individuals with curated access to the world of luxury, from exclusive events to bespoke privileges.
A GLOBAL BRANDING AGENCY
DESIGNING DESIRE THROUGH LOYALTY ELEVATING ELITE into A WORLD of PRIVILEGE, PRESTIGE, and PERSONAL CONNECTION We partnered with Chalhoub Group to elevate Elite, its most exclusive loyalty program, through a refined creative and engagement strategy targeting ultra-high-net-worth individuals. From private invitations to iconic experiences like Baccarat’s 260th anniversary dinner to digital campaigns such as the Jacquemus.ae regional launch, each activation was crafted to feel rare, relevant, and rewarding. Our work included campaign development, seasonal storytelling, and a tailored visual identity that aligns with the aspirations of Elite’s most valued members. More than a program, Elite becomes a symbol of recognition—where loyalty is celebrated through meaningful access, personal touchpoints, and elevated encounters with the world’s finest.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T LAYAL
S E R V I C E S
Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints
Layal is a leading luxury beauty destination offering a curated portfolio of over 80 global brands. With deep cultural roots and a modern outlook, it reimagines beauty retail as a space for connection, discovery, and elevated self-expression
A GLOBAL BRANDING AGENCY
TYPEFACE
NOBEL LIGHT
STYLE
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MIDNIGHT BLACK #00000
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MAGENTA #89216C
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
LIGHT GREY #DBDBDB
A GLOBAL BRANDING AGENCY
A VISION OF MODERN BEAUTY SHAPING A RETAIL EXPERIENCE ROOTED in STYLE, CULTURE, and SELF- EXPRESSION Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of over 80 global brands and delivering premium beauty experiences both online and in-store. With a distinct Middle Eastern heritage and a forward- looking approach, Layal redefines beauty retail as a space of community, discovery, and self-expression. We developed the full brand strategy and crafted an identity that blends sophistication with inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern typography to create a look that is elegant, confident, and instantly recognizable. Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally engaging. Across every touchpoint, from retail spaces and packaging to digital presence and social media, Layal delivers a seamless, elevated experience that connects global beauty with local culture.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
UNITED STATED
EUROPE
MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000
PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000
GCC
ASIA
DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274
HONG KONG 31st Floor, Anantara Business Tower Dubai, UAE +971 4 818 7274
webelieve@charleysignature.com
charleysignature.com
A GLOBAL BRANDING AGENCY
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