ON TREND in 2023
DIGITAL EXPANSION ENTERTAINING AT HOME AND OUTDOOR LIVING NOSTALGIA MINDFUL LIVING PRODUCTS FOR THE NEXT GENERATION
TRENDSETTER GO-GETTER
More Products to Stay On Trend: - Pop Fidgets - Charging Cables - Rainbow Colors - Upcycled Backpacks - Reusable Drinkware - Earbuds - Hoodies - Gardening Sets - Mental Health Tools
Products for the Next Generation
Trends allow brands to communicate their messages in diverse ways while bringing forward fresh ideas and new opportunities. Understanding what is hot in the market can break the boundaries of your industry, strengthen your brand story, keep your customers engaged, and increase loyalty. Integrating on-trend promotional items as part of your marketing efforts helps set you apart by keeping your branded message in front of your target audience every time they use a product they love.
PRODUCTS FOR THE NEXT GENERATION
DIGITAL EXPANSION
Gen Z makes up the largest generation in Amer- ican history and are known as the first social generation. Equality, mental health, education, and cause marketing drive decision making from this group of game changers.
MINDFUL LIVING
NOSTALGIA
ENTERTAINING AT HOME AND OUTDOOR LIVING
Gen Z spends 4.5 hours per day on social media; 12 % more than Millennials.
Light Up Cinema Board This message board perfectly frames a favorite pic while displaying words to live by in the best light.
This carefully curated box includes 5 of-the-moment items that we hope a trendsetter like you enjoys using every day.
70 % of organizations have a digital transformation strategy or are working on one.
Mindful Living
Living mindfully means being open, present, and curious about your experiences. When we create space for
ourselves we feel empowered to choose how we react and contribute to the world around us.
Digital Expansion
More Products to Stay On Trend: - Athleisure Apparel - Blankets - Sleep Masks - Journals - Adult Coloring Books - Fitness Equipment
Rocketbook Mini Notebook Set Level up your note-taking with this smart jotter that sends plans, lists, and ideas directly to the cloud. Then simply erase and reuse for your next adventure.
Aromatherapy Wax Candle Create a serene environment with the soft light and scent of this candle that promotes relaxation and well-being.
Good businesses meet customers wherever they are, and these days that is online. How people use technology is continually evolving in spaces like workplace culture and personal entertainment, with a focus on making digital func- tions more convenient.
- Tea Sets - Spa Kits - Stress Relievers
A Google search for the term “mindfulness” results in nearly 3 billion hits.
More Products to Stay On Trend: - Charging Pads - Computer Bags - Stylus Pens
- Multi-Function Smart Products - Waterproof Wireless Speakers - Blue Light Blocking Glasses
Globally, 25 % of people entertain guests in their homes daily or weekly.
More Products to Stay On Trend: - Cheese Boards
- Yard Games - Kitchenware - Grilling Sets - Blankets - Coolers - Cocktail Sets - Hammocks
Nostalgia
Nostalgia contributes to psychological resilience and optimism, which is why people look back on happier times with such fondness. People are embracing the familiar and getting back to basics to feel a comforting, emotional connection to the past.
Entertaining at Home and
Cross Body Belt Bag A “dupe” for a viral retail item, this belt bag capitalizes on
Keepsake Tea Towel This practical, useful and long-lasting household staple leaves an impression every time you entertain.
Outdoor Living
the nostalgia and functionality of a throwback fanny pack, but with a cool and modern twist.
68 % of consumers are willing to spend more for a product that emotionally or person- ally appeals to them.
Dinner parties, game nights, staycations, movie nights, and aesthetic home decor have been popular for decades but became even more im- portant over the last few years. Today, having the best social media-worthy spread, treats, and accessories is a must.
More Products to Stay On Trend: - Campfire Mugs - Classic Apparel - Umbrellas - Hard Side Coolers - Round Frame Sunglasses - Boat Totes - Retro Candies
Contact me for more great trend ideas! Tom McDonald Trend and new ideas consultant 301-260-1803 tmcdonald @ chesembroidery.com
Keeping on trend, this booklet design highlights Viva Magenta, the Pantone Color of the Year for 2023.
Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8Made with FlippingBook flipbook maker