60,000 + Visits to
Early Results
GetNeighborly.com
Increase in
13.2%
1,700 Web Forms Have Been Submitted
New Customers
4,438
Increase in
Cross-Brand
7.5%
Accounts Have
Customers
Been Created
Here’s How You Can Help To complement the national efforts, owners can get involved locally. Here are four easy ways: • Collect valid email addresses from every lead and customer to ensure they receive CRM communications and Listen360 customer surveys. • Update your vans by adding the Neighborly/Neighbourly decal. Incorporate updated creative with the Neighborly/Neighbourly logo and tagline in your local marketing, which are now available on the BrandBuilder website. • Start to use the new Neighborly/Neighbourly cross-branded advertising pieces, which have been created for owners to use for co-op and shared advertising events such as trade shows. Additional marketing materials such as video to be used for television and online advertising will be available soon. To work with fellow Dwyer Group franchisees in your area, I recommend referencing the Neighborly Brand Guidelines , local Marketing Playbook and contacting your brand’s marketing team to get started. The launch has been an amazing journey and we have really just begun. Now, the work begins to make Neighborly/ Neighbourly all it can be to fuel our growth!
To access the Marketing Playbook,
go to Franconnect and download
the latest version from the
Neighborly folder or go to this link:
https://online.flippingbook.com/view/747423/
AIRE STREAM ® | EDITION 1
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