D o any of us really love to sit in a class or go online to do research? Once we find what we are looking for, do we apply it? Each day, we easily get distracted by every moving part of our business in the same way a professional or college athlete gets distracted by cars, money and fame. What happens from here? Many factors distinguish top paid performers from their counterparts. The biggest distinguishing factor is consistent, ongoing training! The top producers in any realm of competition practice and train harder than anyone else in their respective roles. TRAINING - the action of teaching a person or animal a particular skill or type of behavior. Synonyms - education, tutoring, teaching, discipline, guidance, schooling, coaching “Knowing is not enough, we must apply. Willing is not enough, we must do.” - Bruce Lee ADVANTAGE PLANS: THE SEASON TICKET HOLDERS No matter what sporting event or theme park we attend, they all have one thing in common: season ticket holders/ sales. Without season ticket sales, these venues would not be able to budget and plan for what their seasons hold. Our season ticket holders are one of the most important ingredients to our success. How do we find these extremely valuable customers? More importantly, how do we keep these extremely valuable customers? Like any very successful business or stadium, we must be the most attractive, offer the best seats, clearly present all available options, and make sure everyone on our team is trained to send the same message. “If we only wish to gather these tickets, we will fall short to the Hungry Hunter.” –Matt Mackling GET YOUR SMART THERMOSTAT; GET YOUR HOT DOG! About two thirds or more of a facility’s concession revenues come from hot dogs, peanuts, and other ballpark staples. Drinks almost always have a very high profit margin, at nearly 90 percent. When we relate this to Heating and Air Conditioning, we don’t think about the impact that our Accessory Sales can have on our bottom line. If we could get our ballpark to have a 15 percent concession rate on a business that is producing $1,000,000 in revenue, we would be looking at $150,000 in high profit margin goods. Most HVAC companies are only utilizing these products approximately three to six percent of the time.
“Would you like fries with that?”
- Every cashier at EVERY stadium PLATINUM, GOLD, SILVER, OR BRONZE? One of the most vital parts to our revenue stream is our replacement sales. Think of these as the box seats! What kind of experience would you like to have when you watch the big game or the “Super Bowl” of your favorite sport: the 15-inch black and white version or the 110-inch HD projection experience? Box seats or the nose bleeds? Our season ticket holders want and need options to accommodate their budget and experience. Without options, we would not be able to accommodate the very diverse market we have. When our client is ready to make that substantial investment in heating and air, they want to know that they were getting all the options available regardless of their budget. We would all love watch Michael Jordan perform directly behind the Bulls bench, but we also know that the Gold option is a better solution for our home and family. When we have that top performing team, everyone will want to sign up for that Super Bowl experience. “The experience is changed by your example, not by your opinion” – Paulo Coelho SOCIAL MEDIA Did you know that 90 percent of small businesses have their own Facebook page, but that almost one third of them have less than 32 fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. Social Marketing focuses on the three elements that are most crucial in bringing more attention to a business’s profile: finding interesting content, discovering influential people, and creating deals. GAME TIME! Take me out to the ball game, take me out to crowd! Buy me some filters and thermostats , I don’t care if I sell all I got! For its root, root, root for Aire Serv , if they don’t win it’s a shame! For its one, two, three strikes you’re out at the old ball game! Let’s play ball!
AIRE STREAM ® | EDITION 1
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