How to Create Celebrity Status & Attract New Patients With 3 Types of Video Marketing Recipe
Faces of ClinicGrower Get to Know Lerato, Our Creative Director At ClinicGrower, we believe in having a team of quality people who are passionate about helping your Med Spa or Aesthetic Clinic reach new heights. We want to show you the faces behind ClinicGrower’s marketing magic. Lerato is our Creative Director, responsible for our brand’s essence and visual integrity and creating stellar creative assets for our clients. When she first came on board, she played a crucial role in rebranding the company, ensuring the new logo, website, and overall design identity aligned with ClinicGrower’s values. She oversees a wide array of creative projects and ensures all creative outputs reflect who ClinicGrower is.
INGREDIENTS 3 WHY Videos 3 HOW Videos 3 WHAT Videos Remarketing strategy
DIRECTIONS Appetizer:
Understand the 3x3 Grid: The 3x3 grid is a powerful video marketing strategy designed to guide potential patients through their journey with your practice. It consists of three types of videos (WHY, HOW, and WHAT) and three videos for each type, forming a grid of nine videos in total. Main Course: WHY Videos: These videos are aimed at building awareness and connecting emotionally with your audience. 1. Focus on your story, passion, and why you do what you do. Example: A video about your journey, your commitment to patient care, and your practice’s mission. HOW Videos: These videos are educational and informative, providing valuable insights and demonstrating your expertise. 1. Focus on addressing common questions and concerns your potential patients might have. Example: A video explaining specific treatments, what patients can expect, and the benefits of choosing your practice. WHAT Videos: These videos focus on your services, testimonials, and showcasing your results. 1. Highlight what makes your practice unique and why patients should choose you. Example: A video featuring patient testimonials, showcasing before-and- after results, and an overview of your top services. Dessert: Remarketing 1. Sequence your audience through each stage of the journey using remarketing techniques. 2. Start with the WHY videos to build an emotional connection. 3. Follow up with the HOW videos to educate and inform. 4. Finally, present the WHAT videos to convince and convert. Visualize the Journey: Picture a grid with three columns and three rows. The columns represent the stages (WHY, HOW, WHAT), and the rows represent the three videos for each stage. This visual framework ensures you cover all aspects of the patient’s journey and maintain a consistent flow of content. By strategically creating and distributing these videos, you’ll build a strong online presence and establish celebrity status in your field, attracting new patients and retaining existing ones. Remember, consistency and authenticity are key to making this strategy successful.
“It’s a vast role,” she said. “I think I could whittle it down to protecting and acting as a custodian of the brand’s visual integrity.”
Lerato strongly believes in the importance of being a good person and attributes her success and happiness at ClinicGrower to a total alignment of her values with our working culture. Having experienced toxic work environments in the past, she was drawn to ClinicGrower by its leadership’s genuine empathy and vision. Here, she feels nourished, valued, and inspired. She values collaboration over competition, a principle that she feels is fully embraced at ClinicGrower. She said her favorite part of being on the team is the growth-focused environment. “I will 100% say it is the culture for me that wins hands down,” she said. “I think it’s a work culture that allows you to feel you can grow there. We grow practices, but we also grow everyone in ClinicGrower.” With a deep passion for creativity, Lerato is a true artist at heart. Her background includes writing novels, producing theater dramas, and working as a radio copywriter. This diverse experience has made her well-suited for the role of Creative Director, where she can fully utilize her natural skill sets. She enjoys getting to stay in her creative world.
Outside of work, she enjoys spending time at home with her family and pursuing her personal creative endeavors.
Lerato’s dedication to visual integrity and commitment to our collaborative, growth- focused culture are just some of the reasons ClinicGrower continues to thrive, and we’re excited to keep reaching new heights together!
To your growth and success!
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