AICC Members On AI (CONT’D FROM PAGE 30)
Board Converting NEWS INTERNET DIRECTORY
Laninga pointed to forecasting and planning as areas where AI can make an immediate impact, even when a company is starting from scratch. For new operations
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without historical data, the process begins with a best guess, Laninga explained. “They’re probably most- ly right, but until you’ve collected at least six months of production data, you don’t really know. Once that data is in place, AI can refine the picture and guide purchasing
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Davo Laninga
with much greater accuracy.” Over time, AI doesn’t just confirm what’s working; it uncovers the gaps between as- sumptions and reality on the plant floor. On the commercial side, AI can relieve staff of repeti- tive tasks that consume valuable hours. Stuckey described how sales teams are already using AI copilots to accel- erate administrative work. “You can write seven emails in a few minutes when it would have taken an hour,” he said. “That time goes back to the sales team, so they can spend more of it in front of customers.” For Stuckey, AI is not about replacing sales but enabling it by giving teams back the resource they need most: time. Landaal pointed out that companies certified under standards such as ISO 9001 may already be sitting on a wealth of structured documentation that can be leveraged in AI projects. The byproduct of certification is detailed work instruc- tions and department procedures. “The challenge is teach- ing the tool which parts of the process are most import- ant and why they exist, versus what’s simply procedural. Sometimes the first step is just learning and documenting until you have the fundamental structures under control.” That foundation, he noted, can eventually become a pow- erful base of data for AI systems to work from. The broader lesson, the panel agreed, is that AI is not about one sweeping change but about layering improve- ments. Forecasting accuracy, predictive maintenance, faster customer responsiveness, and more efficient train- ing are all incremental steps that, combined, reshape plant performance. As the moderator summarized: “No matter what product you sell, you’re a technology company. Suc- cess will depend on how you adapt to technology.” Customer Relationships: Augmented, Not Replaced One recurring theme in the panel discussion was whether AI could erode the human element of custom- er service. Chatbots and automated systems are often viewed as easy entry points for companies exploring AI. They can streamline routine inquiries and save time, but panelists cautioned that relying too heavily on automation risks removing the personal connection that customers value most. An audience member raised the question directly: “What happens when chatbots are just talking to other
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August 25, 2025
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