Trend Tracker (CONT’D FROM PAGE 41)
figures highlight the need for continued education about the renewable nature of paper. Print Preferences Are Strong on Both Sides of the Border Even after the digital acceleration brought on by the COVID-19 pandemic, consumers still prefer printed books, magazines, important records, and learning materials. In fact, there’s been a bit of a boomerang effect. Consumers continue to cite the permanence, readability, and security of print as reasons for preferring paper over screens—es- pecially for critical documents. • 53 percent of Americans and 58 percent of Canadi- ans prefer to read books in print. • 48 percent of Americans and 46 percent of Canadi- ans prefer printed magazines. • Significant numbers also prefer paper formats for bills, statements, and important tax records. • 54 percent of U.S. consumers and 55 percent of Canadians believe children learn better with printed materials. • In addition to reading preferences, 65 percent of Americans and 64 percent of Canadians are increasingly worried about personal data stored electronically. Paper Packaging Leads in Sustainability Perception As awareness of packaging waste grows, consumers are gravitating toward paper-based solutions. • 52 percent of consumers in both countries prefer their online purchases to arrive in paper packaging. • 49 percent of Americans and 57 percent of Canadians believe paper packaging is better for the environment. • Paper/cardboard was ranked the top material for com- postability and recyclability in both countries, beating plas- tic, glass, and metal. • At the same time, just 15 percent of U.S. consumers understand that the paper recy- cling rate in their coun- try exceeds 60 per- cent. And in Canada, paper has the highest recycling rate of any waste product. When asked who is most responsible for reducing single-use packaging waste, the top answer in both countries was the government and local authorities. The 2025 Trend Tracker results for the U.S. and Canada show that while public understanding of the sustainabili- ty of paper is improving, critical gaps remain—especially regarding forest growth, recycling rates, and the environ- mental performance of fiber-based packaging.
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August 25, 2025
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