Swansea University Postgraduate Prospectus 2021

MARKETING BAY CAMPUS

BUSINESS MANAGEMENT MSc By Research FT PT One year research degree

STRATEGIC MARKETING WORK PLACEMENT An alternative to the traditional dissertation module, this work placement opportunity enables students to gain practical experience of working on a marketing project within industry, without extending their degree or sacrificing academic credit. Students will experience a three- month unpaid placement at a local SME, working on a specific marketing based project. On completion of this work-based project, students will not only have critically applied theoretical concepts learned in class to a real-world business situation, but will have been

able to evaluate the challenges of working in the real world with responsibilities and gaining opportunities to develop plans for future personal development in this field. In addition to supervisor meetings throughout the period, students are required to spend a minimum of 300 hours undertaking this graduate-level marketing project work. This equates to a minimum of 25 hours per week over the 3 month period, allowing students to dedicate 10 hours of time per week to conduct necessary research and studies in preparation for the industrial report assessment submission.

which offers complete flexibility through its wholly research based mode of study. BUSINESS MANAGEMENT MPhil/PhD FT PT We invite applications from well-qualified candidates whose research interests correspond to our areas of research expertise. Applicants are encouraged to explore the research expertise of the School to ensure a good fit between PhD proposals and potential supervisors. Information about current faculty and the School’s research groups can be found at: swansea.ac.uk/som/research

I completed an exchange semester in Swansea University when I was studying my undergraduate degree in Denmark. During this time, I realised just how good a university Swansea was. One lecturer in particular sparked an idea of returning to Swansea to complete my Master's. I stayed in touch with the university throughout the application process and the team were so helpful. Studying a postgraduate course means that you can build even stronger relationships with lecturers which is great. I loved the modules I could select from, which included digital marketing and marketing in society. I’ve met so many students from across the world and I now have friends who are from Mongolia and China. Settling in wasn’t difficult; Swansea is a safe city with a friendly community and it is great being so close to a beautiful beach.

MSc STRATEGIC MARKETING Bianca Kronemann

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