Survey Unveils Consumer Frustration With Labels A recent survey by Avery Dennison Label and Pack- aging Materials, North America, reveals that most shoppers have experienced challenges with the re- movable labels that provide price and/or product in- formation found on a wide variety of retail products. This difficulty can create negative association with the product and brand. Such frustrations may be avoided —and consumer satisfaction enhanced — through label converters helping brand owners choose label constructions that may be removed easi- ly by the retail customer. In February, global market and opinion research specialist Ipsos fielded questions on behalf of Avery Dennison in its daily eNation Omnibus to 1,000 adults across the United States.Among the findings: • 81 percent of shoppers have experienced difficul- ty when removing a label. • 72 percent had a hard time removing a label from a kitchen item. • 53 percent said labels left a sticky residue on a product. • 82 percent felt frustration when removing a label from a product.
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The Executive Outlook
Discover what thought-leaders in the flexo industry predict for the future of the industry The annual Executive Outlook Special Report exclusively from Flexo Market News is now available in print and online at www.nvpublications.com .
Arc International • Anderson & Vreeland • Bobst DuPont • Flexo Factor • FLXON • Harper • Mark Andy Pamarco • Nilpeter • Uteco
Flexo Market News June 12, 2017 7
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