Brauns Law January 2018


The Value of an Impossible Goal Why It Pays to Shoot for the Stars

When I first opened my firm, I sat at my desk and wrote down how many people I wanted to help that year. I remember staring at the number and thinking, “There’s no way I’ll ever be able to reach this.” Instead of lowering the number, I decided to shoot for the stars anyway. We worked hard all year, and in the end, not only did we reach that impossible number, we surpassed it. That year, I realized the secret to setting successful goals: Set goals that match your potential, not your ability. The best goals will challenge you to become better in some way. If you write down a goal and think, “This will be easy to achieve,” then how much will you really have to improve in order to reach your goal? When I first write down a goal, I look at it and say, “I can do better than that.” Whatever goal you set out for yourself,

multiply it by 10. This might sound insane, but it works. When you strive for a difficult goal, even if you ultimately don’t succeed, the effort you have put in will help you reach a far better place than if you settled for an easy goal.

“I realized the secret to setting successful goals: Set goals that match your potential, not your ability.”

password at work. Every time I walk away from my desk for 15 minutes, I have to type my current big goal in order to unlock my computer when I return. Several times a day, I am thinking about my goal. I can reevaluate where I am, the progress I’ve made, and what I need to do to keep moving forward. In 2018, our goal as a firm is to help more people than we ever have before. Yes, this means taking on new clients, but we believe it is our duty to provide the best service to as many people as possible. Not every firm has their client’s best interests at heart, and I hate to see people in need go to a firm that isn’t going to have their back. It is our moral obligation to help everyone we can. No matter how impossible your goal seems right now, just start by taking action. A single step will put you in the right direction, and as you keep working toward your goal, you’ll find that progress snowballs. Each day is a new opportunity to bring yourself that much closer to achieving your goal. -David Brauns

Following a strategy of aiming for massive goals is how I have

achieved success in my personal life and at the firm. Of course, there is a difference between a challenging goal and an impossible one. Deciding to run a 5K next month after not working out in a decade will likely end with serious injury if you try to force your body back into shape. But running a 5K this spring? That’s far more doable. In fact, that’s a goal you should multiple, and aim for a half marathon. Even if you aren’t able to finish the race, after training hard, you can still take pride in knowing you accomplished more by aiming for the half marathon than limiting yourself with the 5K. It’s not enough to just have a goal, mind you. Actually achieving a goal demands writing it down and thinking about it every day. To help me keep goals top of mind, I make the goal my desktop


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