More ? Build a Sales Funnel in 5 Easy Steps
you built in Step 1. Some channels to consider include direct mail postcards, Google AdWords, co- branding, SEO, paid social and print media posts, online ads, and influencer campaigns. The strategies
you choose will depend on your target demographic as well as your business model (are you B2B or B2C?). If you’re targeting seniors, for example, a direct mail campaign might be more effective than social
STEP 1: IDENTIFY YOUR PERFECT CLIENT In order to build your sales funnel, you need to know who to “suck in” to the top of the funnel. These people will start as leads but eventually convert to clients, so think carefully about the demographic you’re targeting. Who is your product or service designed for? What is that person’s age, gender, occupation, and income? What are their hobbies, dreams, and problems? Where do they hang out, and how do they spend their free time? Using the answers to these questions, you can build a customer avatar (or several) that will shape your decisions in Step 2. STEP 2: ADVERTISE (THE SMART WAY) Now that you’ve identified your ideal leads, it’s time to pull them into your funnel. To do this, design a multi-prong marketing campaign that’s tailored to the customer avatars
media advertising, while the reverse may be true for a younger audience.
STEP 3: GENERATE EXCITEMENT This step of funnel-building is often called “desire.” It’s where you convince people who have made their way to your social media page or website to stick around, dive deeper, or express interest. The key to success here is quality, consistent branding. Make sure that your company’s mission and products are clearly stated and use tactics like engaging and
Continued on Page 6 ...
Good
THE
Guide
News
you want to be published or if you want to appeal to a huge audience. Zinsser disagrees with both of these premises, saying there are many good reasons for writing that have nothing to do with being published.
“Live in harmony with one another. Do not be proud, but be willing to associate with people of low position. Do not be conceited.” –Romans 12:16 “I am the true vine, and My Father is the vinedresser. Every branch in Me that does not bear fruit He takes away; and every branch that bears fruit He prunes, that it may bear more fruit.” –John 15:1-2 “If anyone builds on this foundation using gold, silver, costly stones, wood, hay or straw, their work will be shown for what it is, because the Day will bring it to light. It will be revealed with fire, and the fire will test the quality of each person’s work.” –1 Corinthians 3:12-13
For one, writing is an excellent tool for examining your own narrative in a way you never have before. This is for one simple reason: “Clear thinking becomes clear writing; one can’t exist without the other.” In your effort to achieve clear writing, you may surprise yourself with what truths reveal themselves. It’s also important that you don’t get paralyzed while trying to “visualize the great mass audience.” Zinsser writes. “There is no such audience — every reader is a different person.” It’s best to write with honest confidence and hope that your reader will listen. We highly recommend picking up this classic! There’s a good reason it’s been an industry favorite for decades.
Made with FlippingBook flipbook maker