Lately, near our cozy Boise, Idaho, headquarters, we’ve been seeing strange billboards on the streets. They read “YAY! I POOPED TODAY!” with an image of either an empty roll of toilet paper or two smiling women with toilet seats around their necks. But what does it mean? Although everyone deserves privacy in the restroom, there’s one company that wants to destigmatize the conversation about our daily constitution. Microbe Formulas, a supplement company, launched over 22 billboards all over the Treasure Valley as part of their motivational advertising campaign. “[We’re] a supplement company that focuses on boosting people’s immune system through detoxification and increasing energy in the body,” co-CEO Ryan Riley said. There’s been an interesting mix of positive and negative responses to the candid billboards — but that’s just what Microbe Formulas was going for. “The attention that we’re getting has been exactly Getting to the Botto Why This Meridian Company I
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On average, small businesses are only making 21% of the sales they could be. If your business fits that trend and your average client is worth $500, then for every 100 leads, you’re leaving $39,500 on the table.
consumable content, reviews and testimonials, eye-catching visuals, and strong calls to action to keep readers on your website longer. Videos and humor are great tools to use here to help build your brand. In addition to this, lead magnets, like free downloads or email newsletters, will capture visitor information and officially convert them into leads. As you’re considering all of these things, keep usability in mind! Your site also needs to be mobile-friendly, functional, and easy to navigate. STEP 4: STAY IN TOUCH Congratulations, you’ve successfully generated leads! Now, it’s time to nurture them. This is where a lot of companies drop the ball and where their sales funnel can fall apart. According to Forbes’ in-house research, only 27% of leads are ever contacted by the company they show interest in. That is a huge untapped resource! To correct it, put automated strategies in place to nurture your leads and keep your company top of mind. Print newsletters are a great way to stay in touch, build your brand, and create a relationship that will pay off. Your newsletter content can answer questions, assuage fears, and keep readers up to date on products, services, and offers they might be interested in. Email newsletters are another good strategy, and don’t underestimate the power of a good, old-fashioned follow-up email, text, or call. (Our team members at Newsletter Pro truly are “pros” in this area, so if you want to enhance your nurturing campaign, give us a call!) STEP 5: CONVINCE AND CONVERT Now, make it easy for your warm leads to convert to clients. Offer a clear path to booking a consultation or purchasing a product, including a Q&A page and several simple-to-use payment options. In order to help them follow through, minimize the fine print that leads have to read, boxes they have to check, and steps they must take to see basics like shipping costs. Finally, if you offer a lot of products or services, consider cutting them down. A study conducted by Columbia University found that customers with fewer choices (in the case of the study, 6 jams versus 24) are 10 times more likely to make a purchase.
Be honest: How many tabs did you have
open last time you pulled up your internet browser? In
our experience, entrepreneurs are the kind of people who have dozens of tabs, folders, and programs
running at all times. In many ways, this is a good
thing! It probably means you’re keeping a close eye on your business and trying to use the best possible tools to track projects and communicate with your team. But wouldn’t it be nice to simplify?
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