FIGURE 6 KEY PURPOSE ELEMENTS Percentage who said the following are important elements of their organization’s purpose.
88
86
80
Creating value for the customer
85
76
50
Positively impacting wider society/the community
73
57
43
Inspiring innovation and positive change
72
54
46
Providing employees with a sense of meaning and fulfillment
64
61
65
Generating financial returns for shareholders
60
44
22
Contributing to a sustainable world
48
32
17
Reducing negative impact on the environment while reducing costs
43
35
● PRIORITIZERS ● DEVELOPERS ● LAGGARDS
30
Galvanizing employees to persevere through challenging situations BASE: ALL SAYING ORGANIZATION HAS IS WORKING ON A STATED OR IMPLIED PURPOSE. N=431
THE BUSINESS CASE FOR PURPOSE
9
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