The business case for purpose

FIGURE 8 SINGLE BIGGEST PURPOSEDRIVEN BARRIER Percentage who rated the following as the most significant barrier.

14 14

17

Short-term shareholder pressure hinders management’s ability to focus on long-term value creation

12

15

2

Systems/infrastructure not aligned with purpose

9 9

4

Staff performance targets/incentives not aligned with purpose

9

8

0

Lack of meaningful metrics to capture/track long-term value creation

8

7

6

Insufficient buy-in across the organization

8

10

● PRIORITIZERS ● DEVELOPERS ● LAGGARDS

24

Poor communication from leadership BASE: ALL SAYING ORGANIZATION HASIS WORKING ON A STATED OR IMPLIED PURPOSE. N=431

THE BUSINESS CASE FOR PURPOSE

11

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