The business case for purpose

FIGURE 10 TOP FUTURE PRIORITIES FOR PURPOSE LEVERAGING Percentage who indicated which of the following are priorities for leveraging their organization’s purpose over the next 18 months. Check all that apply.

57

54

52

Strategy development

40

34 33

Business model

36

29

20

Operating model

36

32

28

New business development/market exploration

29

26 26

Talent management

29

31

35

Leadership development and training

28

31

● PRIORITIZERS ● DEVELOPERS ● LAGGARDS

33

Branding

BASE: ALL SAYING ORGANIZATION HASIS WORKING ON A STATED OR IMPLIED PURPOSE. N=431

THE BUSINESS CASE FOR PURPOSE

13

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