PARTICIPANT PROFILE Harvard Business Review Analytic Services received a total of 474 survey responses drawn primarily from the Harvard Business Review Advisory Council and the Harvard Business Review e-newsletter subscriber base. SIZE OF ORGANIZATION Thirty-seven percent of respondents are in companies with 10,000 or more employees, with a further 31 percent in companies of 1,000 to 10,000. The remaining 32 percent of respondents are in organizations with 100-999 employees. SENIORITY Twenty percent of respondents are executive management or board members. Thirty-seven percent are senior management, with 28 percent in middle management and 15 percent coming from other grades. INDUSTRY SECTORS Manufacturing provides 16 percent of respondents, while 13 percent work in financial services and 10 percent in the technology sector. Other sectors each represented no more than 9 percent of the respondent base. REGION Forty-two percent of respondents are from North America, with 28 percent from Europe/Middle East/Africa, 23 percent from Asia/Pacific, and 7 percent from Latin America.
THE BUSINESS CASE FOR PURPOSE
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