FIGURE 1 ORGANIZATIONAL PURPOSE IN THEORY AND IN REALITY Percentage of respondents who agreed with each of the following statements. Top box scores 8-10, where 10 = strongly agree.
89
An organization with shared purpose will have employee satisfaction
85
I’mmore likely to recommend a company with strong purpose to others
84
Our business transformation efforts will have greater success if integrated with purpose
84
An organization that has shared purpose will be more successful in transformation efforts
81
Purpose-driven firms deliver higher-quality products/services
80
An organization with shared purpose will have greater customer loyalty
50
Our organization’s strategy is reflective of our sense of purpose
46
My organization has a strong shared sense of purpose
41
There is a disconnect between our senior executives and our employees over purpose
38
Our staff have clear understanding of organizational purpose and commitment to core values/beliefs
37
● PURPOSE IN THEORY ● PURPOSE IN REALITY
Our business model and operations are well-aligned with our purpose
BASE: ALL RESPONDENTS. N=474
2
HARVARD BUSINESS REVIEW ANALYTIC SERVICES
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