The business case for purpose

FIGURE 4 SUCCESSFUL INITIATIVES Percentage who indicated how successful their organization was in undertaking the following initiatives. Top box scores 8-10, where 10 = extremely successful. 66 44 48

Expanded geographically

58

45

37

Changed top leadership

57

37

40

Been part of an acquisition/merger

56

36

33

Launched new products

54

36

58

Expanded into new market segments (i.e., new customer demographics)

52

33

16

Engaged in a major transformation initiative (e.g., changes in business model and/or operations)

49

26

43

Launched (i.e., entered into business)

28

25

● PRIORITIZERS ● DEVELOPERS ● LAGGARDS

27

Outsourced a core service or function BASE: ALL SAYING ORGANIZATION HAS/IS WORKING ON A STATED OR IMPLIED PURPOSE. N=431

6

HARVARD BUSINESS REVIEW ANALYTIC SERVICES

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