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Nike Hong Kong Consumer Products / Retail | GC SAP Emarsys Customer Engagement
Consumer Products
Nike, Inc. fosters a culture of invention. As a fashion retailer specializing in athletic footwear, apparel, and accessories, With regional head offices around the globe, the company is poised to fulfill the demands of their customers wherever they are, and the Hong Kong office is no different.
+32.5% Visits Increased website visits with higher engagement and conversion rates 10 Automated Lifecycle automated campaigns launched wherenone existed before +110% Revenue Increased conversion rates and revenue after launching lifecycle campaigns
Headquarters Hong Kong
Products Fashion retailer
Web Site
nike.com.hk
Business Challenges • Without customer lifecycle tracking, it was impossible for Nike HK to treat their audience as anything more than one large herd • Nike HK is proud of their history, but even this well-known brand recognized that the power structure of the market had shifted away from the brands in favor of customers who decide when the purchase will take place, how much incentive is necessary, and which channels and devices are preferred for browsing andpurchasing Customer Benefits • SAP Emarsys Customer Engagement Automation Center saved Nike HK from spending valuable time manually building campaigns • Nike HK can now engage their customers better than ever before with ad-hoc campaigns. The audiences are more targeted, resulting in high engagement and conversion rates as well as a 32.5%increase in site visits • They are launching Welcome, Birthday, Abandoned Cart, and Browse Abandon campaigns, and the conversion rate for these has shot up 110% • Nike HK has moved on to using Predict to deliver real-time personalized product recommendations based on customer behavior “The beauty of the SAP Emarsys Customer Engagement marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign.”
Jade Lau Digital Commerce Senior Manager Nike Hong Kong
Read the Success Story
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