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PUMA Consumer Products / Retail | MEE SAP Emarsys Customer Engagement
Consumer Products
Headquartered in Germany, PUMA was founded in 1948, and is one of the largest sportswear manufacturers in the world. Operating in many countries and languages, PUMA Europe saw huge potential in their loyal customer base and wanted to scale their omnichannel strategies, focusing on email.
+5x Revenue Increased revenue from email +50% Database Increase of database growth in 6 months +25% Open Rates Increased email open rates
Headquarters Germany
Products Fashion shoes, clothing and accessories
puma.com Web Site
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Business Challenges • Required a solution that would cut through this complexity, activate audiences and deliver increased revenues during the pandemic • Maximize the e-commerce opportunity and delight their customers with personalized experiences that they come to expect from a brand like PUMA Customer Benefits • Triple-digit growth in YoY email revenue in 6 months • 5X increase in revenue from email • Increase email open rates to 20-25% without increasing unsubscribes • 10X increase in weekly subscribers • 5-10% increase in open rates by implementing Send Time Optimization • Identify and segment customers that are highly engaged, highly motivated and most likely to buy in the next two or three months
+10% Subscribers Increase of weekly subscribers
“I think what we’re proving is that when you get to know your customers and you’re sending them more personalized things that they want to see, it just helps everything — we see revenue grow, engagement rates grow, better traffic, just a better overall customer experience.”
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David Witts CRM Manager PUMA
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