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Runtastic Consumer Products / Retail | MEE SAP Emarsys Customer Engagement
Consumer Products
Runtastic, an Adidas-owned, Austria-based mobile fitness brand, was formed with the purpose of helping people lead their best lives – and connecting with its customers through engaging content, coaching, and community experiences. It built, owns, and operates about two dozen fitness-related mobile apps.
+300% Efficiency Increase in campaign creation effectiveness +8 Million App opens invoked from campaign content +200 Data Points For customer journey optimization
Headquarters Austria
Products Fashion shoes, clothing and accessories
Web Site
runtastic.com
Business Challenges • Consolidate communication for their users and provide the perfect fitness experience. • Required a system capable of processing huge amounts of activity data in real time, so that relevant and engaging feedback would trigger as subscribers trained • Needed to use data collected via its mobile apps to execute timely, relevant emails and in- app/push notifications • Needed to unify all its customer data and provide relevant, engaging communications to subscribers Customer Benefits • With SAP Emarsys Customer Engagement AI marketing technology, Runtastic has become exponentially more efficient, has seen dramatic increases in app opens attributed to automated campaigns, and can get a full picture of every customer. • Runtastic was able to use powerful cross-channel automation to easily manage its digital marketing using engaging and personalized customer content. Its able to provide fully-personalized fitness plans for all app users, at scale, and connect data points across every digital channel used by customers.
“With Emarsys Customer Engagement, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector.”
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Edit Dudás Head of CRM adidas Runtastic
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