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Char-Broil Consumer Products / Retail | NA SAP Emarsys Customer Engagement
Consumer Products
Based in Columbus, Georgia, Char-Broil LLC is one of the world’s oldest and most respected outdoor cooking companies. The company offers a complete line of gas, charcoal and electric grills, as well as smokers, fryers and grilling accessories.
Simple Robust, powerful, and marketer friendly for a small team to use Scalable Across the many different websites owned and operated Fast Implementation Emarsys met the short time frame needed to go live from start to finish
Headquarters United States
Products Outdoor cooking products
Web Site
charbroil.com
Business Challenges • Increase engagement of the e-commerce business through better personalization • Needed a marketing platform that was feature-rich and marketer-friendly to help achieve their goals Customer Benefits • Effectively standing up sophisticated campaigns with SAP Emarsys Customer engagement • Launching a progressive profiling campaign to collect preferences that will influence personalization • Ability to set up automated campaigns and define customer segments to educate new customers about the brand and drive sales through Char-Broil‘s reseller channels and parts sales through their e-commerce site
“We didn’t want to jump down to a super basic in-house tool that barely had the capabilities that we wanted long-term. We needed to see what else was out there that would give us more of that good midpoint solution. At the same time, we still wanted those really cool functionalities that would enable us to do innovative things like email.”
Leandi McMurphy Senior Manager of Marketing Char-Broil
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