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DJI Consumer Products / High Tech | EMEA SAP Emarsys Customer Engagement
Consumer Products / High Tech
DJI is the world’s leading drone manufacturer, with a market share exceeding 70% in consumer drones. DJI’s products are widely used by customers including professional filmmakers, photographers, search and rescue teams, farmers, and surveyors. DJI maintains offices and dealerships in the US & globally..
180% Increase In active customer revenue 122% Increase In premium customer revenue 45% Increase In number of orders
Headquarters United States
Products world’s leading drone manufacturer
Web Site
Featured Partner Name
dji.com
Business Challenges • Enhancing Deliverability & Click Rate During Peak Season • Personalizing Content Across Regions • Identifying Post Purchase Cross-Selling Opportunities • Understanding Customer Lifecycle Stages to Increase Retention Customer Benefits
• By incorporating zero- and first-party data that feeds business intelligence insights into Emarsys, DJI was able to take full advantage of prebuilt tactics that deliver personalized customer engagement in one click. • DJI achieved seamless personalization across more than 100 countries and regions, personalizing messaging to customers’ unique language and currency, making campaign operations much more streamlined and relevant. • With Smart Insights, DJI is able to focus on more precise segments to drive revenue, identifying opportunities for cross-selling complementary products or services to their one-time purchase customers. Additionally, they have improved customer retention rates through tailored communication, offers, and support throughout their journey. “Emarsys has been a valuable partner in strengthening customer relationships. Their platform empowered us to create personalized campaigns, driving engagement and loyalty. The platform’s interface and tactics capabilities facilitated launching campaigns and making decisions. We appreciate Emarsys’ technology and expertise, and recommend their platform for elevated marketing efforts..”
DJI Representative
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