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Miele Professional Consumer Products | MEE SAP Commerce Cloud SAP Sales Cloud
Consumer Products
Based in Germany since 1899, Miele is the leading manufacturer of premium domestic appliances. Miele Professional shares the same brand values, but truly focused on commercial applications, like hotels, elderly homes, laboratory glassware cleaning, and hospitals.
48-96 Hours To close replacement sales quickly Utilize AI To help the sales reps to focus on the right topics
Headquarters Germany
Products Premium domestic appliances manufacturer
Web Site miele.com
Business Challenges • We operate in very saturated markets, therefore, speed is important, especially for our replacement sales customers. • There are multiple challenges in the field. There are many opportunities, and different types of customers with different chains behind the customers. • Partners require a way to purchase any time of the day, and see documentation, installation instructions, and delivery times. Customer Benefits • SAP Customer Experience helps Miele to react fast and make quick decisions to route customers to the web shop or schedule a visit. SAP CX helps to document their application, their needs, their service interactions, in order to be rightfully prepared for the next time. • Salespeople are able to steer themselves. Intelligent Sales Execution helps them to look for the opportunities and also predict our future sales.
Omnichannel Engagement
Helps dealers to win customers, as well as serve existing customers with perfect service, experience, and information about additional product setups
“We are at Miele standing for premium. And in order to deliver premium, one aspect is the product, the other aspect is the interaction with the customer. SAP CX helps us to improve these interactions every day.”
Watch the Implementation Video
Christian Uffmann Director, Business process Management Miele Professional, Miele & Cie, KG
Watch the Success Story Video
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