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Versuni Consumer Products | EMEA SAP Commerce Cloud | SAP Service Cloud SAP Emarsys Customer Engagement SAP Customer Identity, Access Management for
Consumer Products
Versuni formed in 2021 when the Philips Domestic Appliances division became an independent company. Headquartered in Amsterdam, Versuni has a global innovation, manufacturing, and commercial footprint, in more than 100 countries and a strong portfolio of brand named appliances.
B2B, SAP Customer Profile SAP Customer Data Platform RISE w/SAP S/4HANA, private cloud
>100 Countries With digital customer engagement 18 Months To transform the business, including the delivery of a new technology landscape 85% Standardized Business processes
Headquarters Netherlands
Products Kitchen and home appliances
Web Site
Featured Partner TATA Consultancy Services Limited
Versuni.com
Business Challenges • Versuni’s retail customers were using manual processes to order products and services, resulting in a suboptimal experience when making purchases. • The direct EDI integrations for automatically exchanging business-critical information, such as purchase orders and invoices, with external ERP systems were often found to be expensive. • Versuni wanted to create a self-service ordering portal and digital experience for its retail partners. It also wished to gather insights on their behaviors and needs. Customer Benefits • Migration of a wall-to-wall technology environment that included the implementation of 40 new networks and more than 60 new cloud applications within an aggressive timetable. • With SAP CX solutions, the company gains a 360-degree view of each B2B customer. It can integrate the solutions with its ecosystem, including CRM and ERP applications, and streamline order management processes for a cohesive and efficient customer experience. • In combination with SAP S/4HANA, SAP CX solutions help deliver measurable customer insights, increased market share in new markets, and stronger business models. “SAP Customer Experience solutions are pivotal to our digital-first, insight- driven strategy. They help us gain a 360-degree view of our B2B customers, streamline order management processes, deliver self-service portals, use analytics for actionable insights, and integrate with our other systems.”
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Anne Marie van Gerwen Global Commerce Platform Leader Versuni Netherlands B.V.
Read the Success Story
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