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Aēsop Australia Consumer Products | APJ SAP Commerce Cloud
Consumer Products
Aēsop is an Australian luxury skincare and cosmetics brand headquartered in Melbourne and operating across 27 countries worldwide. Aesop provide skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind.
6 Months 24 Headless storefronts
Headquarters Australia
Products Body, hair, skincare, fragrances
Web Site
aesop.com/au/
Business Challenges • The challenge became how to elevate the digital and omni-channel experience to match the in-store experience • Agility and scalability is needed to expand into new markets and take advantage of new opportunities Customer Benefits • The implementation of SAP Commerce Cloud has helped Aēsop on its journey towards creating unique sensorial e-commerce experiences which match and connect holistically with the customer service level and luxurious aesthetic of their stores • Ability to use data to further customize specific customer journeys across our channels, with the goal of delivering the right experience at the right time for both their new and returning customers • The native cloud integration allows Aēsop to implement changes across the organization more efficiently, and the platform encourages innovation to help them design more memorable and personalized customer experiences
300% Increase Online order volume growth Consistent 20% In revenue growth
“The implementation of SAP Commerce Cloud has helped Aesop on its journey towards creating unique sensorial e-commerce experiences which match and connect holistically with the customer service level and luxurious aesthetic of our stores.”
Robbie Tutt General Manager, Digital & Technology Aēsop
Read the Success Story
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